Learning Effective Ad Copy - 1
When it comes to writing effective ad copy, the one rule that can be counted on is that there "are no rules." Of course this is only partly true.
Where it's true, is when you're talking about ad copy that is written across various niches, products and services. There could never be a "one-size-fits-all" in ad copy, or all you'd have to do is find the good ones and copy what they specifically do (That's not a bad idea to learn how to do it).
But, here's the problem with that: Assuming the one writing the copy does it right, it may not be right for your specific offering. That's why so many marketers that are successful have different ways of writing different copy. What works great for 
one doesn't work as great for another.
As we get into ad copy and how to do it effectively, keep in mind that any teaching and insight on the subject has to be adopted and adapted to your specific needs and customers. It can change tremendously across various segments and demographics.
Any talking about or searching for answers for writing great ad copy has to be understood that it is a guideline for how to approach it; a pattern, tool or blueprint.
If you simply follow ad copy tips, you'll do better than if you never studied it at all. But when you understand that you have to learn it in light of the customer you serve and are writing to, you'll even be able to use it much more powerfully than copying rules only.
Always remember this no matter who or where you learn your copywriting from; it's not static, it's alive and organic ... and needs to be adapted to your own unique circumstances and customers.
Other Ad Copy Sources:
Free Guide: How to Tell if Your Data is Statistically Significant
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