Devoted to online marketing, viral marketing, and web marketing

AOL's Advertising.com is getting together with PointRoll, a rich-media technology provider to offer companies a better chance at optimizing rich-media interaction rates. The advertising interaction rates represent the percentage of times that an ad has be clicked or rolled over to launch an action.

The data from Pointroll will be automatically entered into Advertising.com's technology so that there can be a much higher targeted result from an online campaign.

"This…will fundamentally change how brand advertisers manage rich-media campaigns," said Rob Clark, vice-president of channel development at PointRoll. "Our rich-media interaction data is highly coveted in the industry, and by feeding it into Advertising.com's award-winning optimization technology, it can now be used to generate immediate lifts in campaign performance."

Mollie Spilman, chief sales and marketing officer at Advertising.com. said, "The ability to optimize for such engagement will take online marketing to a whole new level - enabling advertisers to measurably increase awareness, recall, favorability and more through prolonged consumer/brand interaction."