In a report by the Internet Retailer, they said 9 out of 10 consumers are planning on doing most of their holiday shopping online. The problem is that almost half of those potential customers report that there are a lot of problems with completing their online purchases, while almost all of them complain about Web sites loading too slowly.
The surveys found that as a result of poor online experiences, consumers will not only abandon the online shopping carts, but also the physical store.
“The correlation between an unsatisfactory online experience and potential revenue loss has never been stronger,” says William Agush, 
vice president of marketing at Gomez. “Now more than ever, online retailers need to focus on ensuring a consistently superior web experience that will drive sales and brand loyalty or risk losing the customer to a competitor.”
The results of the study show what we talk about here all the time at thealphamarketer, that the consumer doesn't have a lot of patience when it comes to slow page loads, inconsistency and downtime. Now that brick-and-mortar stores are integrated with their Web sites, consumers consider them one; which they are.
Now companies will pay for not having omptimized web sites based upon the consumers needs; both off- and online. If there's anything that can be done to your site in this area, it needs to be done now.
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