The recent announcement by Atlas, an Internet marketing company, that it is releasing new online video ad serving technology for pre- and post-roll ads, made me think of where the market is at right now and how much or if we should embrace this sector at this time.
Online marketing research company eMarketer confirmed recently that online video advertising is growing the fastest of all online ad formats. They project that video ad spending will increase by 71 percent this 
year to $225 million, and by 2010, will be 8 percent of the total online ad market.
This tells me that we should adapt it slowly. While it's growing fast, even in four years it will only be 8 percent of the online ad market.
Obviously for certain companies that are in the video streaming business, this would be much different. The numbers would probably be much higher with a need for quicker adaptation to the market.
My thoughts are that we don't need to get overly hyped about it. We can try some things, experiment, adapt, and prepare for when it becomes a larger force that must be considered as a bigger part of our strategy. Then we can be ready to employ an already proven campaign.
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