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Nov20
Understanding Yourself: The First Step in Identifying a Niche
Last post we talked about the two different types of people and strategies that make up marketing to a niche community. This post we'll look closer at the person who has a long-term vision and wants to be part of something that is captivating and fun to market to. What's the first thing someone needs to do when thinking about marketing to a niche community or creating one? You must know yourself and what it is that moves you. You must ask and answer the question of who you are and what it is that moves you. The reason why is that when you understand what it is that you are and moves you, you will then understand what others are and what moves them within the niche you want to serve. In other words, you are the first of the niche. What's cool to you? What's interesting to you? What things would you like to experience or have connected to your passion? The reason these types of questions must be answered is because it will give you insight into those you're about to reach out to and attract to form a community. You'll understand what moves them and the type of desires they have in their specific interests. When you understand yourself in these areas, you've got a huge head start on your niche success. Then it's simply a matter of finding where these people are and marketing to them as you would want to be marketed to.

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