With the proliferation of ways people consumer content - whether video, text, photos, blogs or RSS feeds, online community sites or niche sites - there is the temptation to think that something has changed as far as the message goes; it's not true!
While we must understand that there are numerous means of making connections with people that didn't exist just a few short years ago, it is still quality content that makes the Internet world go around.
Some people are trying to get cute and say things like 'content is no longer king,' and then proceed to say something that simply affirms that content is still king. Things like it is now user-generated content is king or something that comes out from that.
The major thing to realize isn't who the content is generated by, but rather, it is what the content is. People just don't care where of 
the source of the content comes from. If it comes from a traditional source, and they like it, it doesn't matter. If it comes from a regular person, it no longer matters either. That's the crux of the change that's happened in the user-generated area.
Like Derek Gehl said in a recent column in how to penetrate these new online communities:
"You become part of these networks by the old standby methods: offering something valuable for free and/or being referred or recommended by a trusted source (hardly what you’d call a new e-business trend). What’s cool is that new technologies make what you can offer and how your material gets passed around a lot more exciting."
That's the bottom line. Technology has simply made it easier to do what's always been done; that's what's creating the democratization of content.
Content, no matter what the source, will continue to always be king.
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