Yale University released a list of the twelve most persuasive words in the English language.
What was really interesting to me, was that one of my mentors years ago was talking about these very same words or concepts as being things that will never change.
Here they are:
Easy
Results
Save
Discover
Guarantee
Safety
Health
Love
Money
Need
Proven
You
Look at things marketed even 80 years ago, and you'll find them being very similar to these words listed here.
The point he was making to me was this: Don't think of the word "business" as much anymore, but replace it with marketing, and you'll understand what it is that is really happening in serving customers.
What he was telling me was that all busines is marketing; there is nothing new that hasn't already been talked about. I hope you understand the power of what it is that I just said. All of those successful people you hear about understand this.
Take some time and look online and see what it is that companies are offering. There is nothing new in it as far as what is being offered. Look at the list above, these words have been the power words for ages. Look at what they represent. What's new about anything there? Nothing. People want all of the things mentioned; and always have.
Business and marketing are now one and the same.
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