The success of "Borat! Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan," shows the problem that media companies have when it comes to stifling the viral strength of the Internet.
Borat was all over YouTube, and the resultant success on YouTube, was a huge part of the movies' success. The great thing for 20th Century Fox was that it was part of the success as it strategically 
released parts of the movie to be watched and shared on YouTube.
What is important is that they're starting to see the power of it being a complementing force that can help a film to get the kind of pre -release press that studios can only dream of.
The key, as always, is the willingness to let go of control and let it ride. Of course, the success of the campaign was connected to the reality that the right audience was having the right film released for its consumption.
These are things that any online marketer can do with their video offerings. Offer something that has enough interesting content on it that it could be a stand-alone production; although made to be further investigated. Let it be a loss-leader that brings the searcher to the pot of gold.
This is a rich formula that can be repeated over and over again with success for those that do it right. Why not let it be you?
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