A report released by PricewaterhouseCoopers, concerning Internet advertising on Internet Ad Bureau (IAB) member sites, revealed that it increased by 33 percent during the third quarter over last year. It reached $4.2 billion for the member sites.
While it was huge for the year-over-year totals, it did slow down quite a bit from the second quarter of 2006, which had reached $4.1 billion.
The good news for online marketers overall is that this is only related 
to the IAB member sites. The reason the growth slowed down was because of non-member growth, and the inability to measure local advertising accurately.
Gordon Borrell of Borrell & Associates said: "The older, traditional ad-tracking firms have been quoting lower numbers for interactive advertising for years, and unfortunately they continue to do so, what they're missing is an accurate reading on the 'local' part of the equation."
Borrell added that a more accurate measurement would be close to $6 billion for the quarter, including local online revenue.
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