While there is a lot of discussion about what should or shouldn't be on a homepage of a web site. How fast or slow can it be allowed to load, should we have two option; one for high speed access and one for dial-up, etc.
But what's really happening is that the home page as a landing page or entry point to a business is becoming increasingly less important.
One example is people who bookmark. I know that I bookmark a lot of things that aren't connected to the homepage of a site, but is deeper in. I may never even see the homepage of many sites.
Other things like search engines (who knows where you'll enter a site), viral Marketing (what page is a friend recommending?), deep linking (where are other sites linking to within your site?) and online advertising (specific landing pages) won't hit your homepage at all in many cases.
The idea isn't to make a bad homepage, but to realize that for many people, the entry page to them is the homepage. We are going to be continually challenged to focus on every page of our site meticulously. Every page can be a homepage to those who land somewhere else on your site.
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