
One Easy Measurement to Determine if Your Niche is Targeted Enough
Can you think of one question you ask yourself that would determine whether the niche you've chosen is targeted, narrowed or specific enough?
Ask yourself this one question and you'll get the answer: If I send them a message: Will they believe that it's uniquely talking to me? That's it! If you can answer that question with a yes, you should be sufficiently targeted to begin a successful venture.
How do you know if your answer is correct? The yes answer must be received with a specific idea or thought in mind. To be talking uniquely to someone, you must be so specific, that there can be no misunderstanding that the recipient is the one
being communicated with.
If you write ad copy and you find it going all over the place to try to cover various eventialities, then you're probably nowhere near targeted enough. It's better to find out now than to spend a lot of time, and possibly money, learning the hard way.
In other words, even your copy must be able to focus on the niche. If it can't, again, you've got to reconsider your niche, and narrow things down until you can communicate like your looking right in the eye of a person you've known for all your life.
Don't you remember the times when you've read or watched something and you believed that it was speaking directly to you at that time of your life? That's what you're looking for here.
Other Niche Marketing Resources:
Niche Marketing Considerations: Beef as a Case Example
Niche Marketing: Targeting the Best Prospects
The Two Faces of Niche Marketing
Niche Marketing - How to Find Your Perfect Niche Market







» Lessons Learned from the Slowing Growth of Social Networking Web Sites from TheAlphaMarketer
What's happening with the social networking space, as advertising numbers are projected to fall short of expectations for 2008, and overall growth starting to plateau; especially with market leaders MySpace (NYSE:NWS-A) and Facebook?The answer is t... [Read More]
Tracked on: June 14, 2008 10:26 PM | Permalink to Trackback