Devoted to online marketing, viral marketing, and web marketing

Why you Shouldn't be Intimidated by the "Experts"

There's a little secret done by some marketers that can have a strong, negative effect upon those hearing it, if they're deciding to compete in a similar niche as the expert.

How many times do you hear an industry beating their chest about the years of experience they've had in the market and how that's so invaluable to the end-user - the customer.

They do this type of thing on purpose to attempt to intimidate potential rivals. Of course they also use it as a selling point, but we won't talk too much about that at this time.

Here's the thing to understand about the experience card: it's either true or it's not. If there really is someone with tremendous experience out there that is also continually keeping up with the changes in the marketplace and steadily turning out high-quality products, you may want to look at a sub-niche so you don't directly compete with them

On the other hand, sometimes when someone uses the experience card, it's another way of saying they are stuck in their old ways and serve a declining, more mature demographic. Here you have all sorts of opportunity for growth and taking away share from them.

First of all, don't be intimidated or respect too much, what they represent. Do that and you've already lost.

One easy way to fight against a competitor using that strategy is to market yourself as the company with innovative, creative ideas that are looking toward the future, etc. There's a lot of ways to do it, just be careful to not offend the market they serve.

The point is that the term "expert" or "experience" can be substitutes many times for someone stuck in their old ways. Look for example at the current state of the media industry. Do you think all the newcomers care about whether Hollywood has made movies for around a century? Does that have any impact upon them going ahead and starting a media company of their own online? In most cases, no.

If you've found a niche that you can serve, don't let others try to scare you off it by making it look that they're so far ahead of you in experience and expertise that you can't compete with them. Most of the time that's simply a strategy to cause you to second-guess yourself and possibly give up without a battle.

Other Niche Marketing Resources:

3 Rules for Niche Marketing

Niche Marketing on the Web

Niche Marketing: Searching for a Profitable Niche

Niche Marketing: How to Define a Unique E-Business Niche

Niche Marketing vs Mass Marketing

Niche Marketing

Niche Marketing Index

Niche Marketing - How to Find Your Perfect Niche Market

Target Marketing Strategy – Find Your Own Niche Market

Niche Marketing - Find Your Niche!