The American Advertising Federation released a study on Tuesday saying that ad industry executives believe that behavioral targeting is the most effective online advertising strategy.
Out of the 168 executives that were surveyed, over 50 percent said that behavioral targeting was the most effective targeting strategy they use by far. Next was targeting via demographic, which was right under 33 percent; with contextual following at around 30 percent and geographic at about 14 percent.
When the executives were asked how they would disperse their online budgets in 2007, they said that it would include search, blogs, RSS, online video, mobiles, podcasts, social networking and video games.
Search would receive the highest allocation at 27 percent, with online video next at 14.9 percent, blogs at 8.4 percent, podcasts at 8 percent, social networking at 7.7 percent, RSS at 5.5 percent, mobile at 5.2 percent, and video games at 3.6 percent.
Comment Preview