« Online activity is a reflection of Offline life | Main | The Answer to this Question is what Marketing is all about »

Oct 1
YouTube's demographic is changing: Is yours?

When it comes to new products and services that are introduced, usually young people are the first ones to give it a try. They overwhelmingly are the target audience in the first season of the offering. As time goes on, and it becomes more well-known, it begins to spread out to the general population and reflect the overall demographic of the overall population.

YouTube, for example, has already reached that plateau. They have reached the place where their users now reflect the demographic of the Internet in general, with 55% of its users now between the ages of 18-49. Most of this has to do with content that is attractive to all ages being uploaded continuously. There's something for everybody; and the expanding viewership shows it.

This is something online marketers must understand as part of their continuing efforts: Has your core user expanded beyond its original base? That question must be answered if we want to grow.

How we market to and engage our different users is a key to serving them well. We can't market to people as if they are a glob or have the demographics.jpgsame desires or needs.

So our job is to continually measure who it is we serve. MySpace has already found out that its core user is going up in age as well. The Internet especially can have the core user fluctuate and change in a very short period of time. Don't assume your base is the same as it was even a year ago.


0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Online activity is a reflection of Offline life | Main | The Answer to this Question is what Marketing is all about »

Advertise

Related Resources

recent comments

    sponsored ads



    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    My site was nominated for Best Marketing Blog!

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Sales / Marketing

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    TheAlphaMarketer is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb