The one thing that will probably explode in the near future is the Internet becoming the biggest TV studio and platform in the world. It may already have arrived there. What does that mean to you and your online strategy? Start to think of making your own TV channel online.
While a lot of things won't change as far as ad copy and providing engaging things to reach the interest of your customer, with us, I think it would be an advantage to think of ourselves as owning a TV channel through our Web sites; at least with anything that offers something entertaining. It will change the way you think of what it is you're trying to do with your site.
Now having said that, there is also the reality that, within your niche, you definitely could create your own online TV channel. When you think about regular TV and the infomercials that are on all the time, it's not so far-fetched to think of creating something online that offers value to the viewer plus profits for you.
I'm not just saying to create infomercials online, although that would work in some cases, I mean that you create a content channel that can be built upon a sponsor, ad, pay-per-view or subscription model. The possibilities are endless now and people are hungry to see it.
At this time there are all sorts of input from consumers that shows that you still need to know what they want in this area. For example you hear that people will listen to anywhere from around 3 minutes, all the way up to an hour of online video. This obviously depends upon what it is you're offering and how you're going to monetize your TV station.
This is definitely something worth looking into as it's not too far away from exploding. What's holding it back from really surging, is that there needs to be a simple way that it can be used with a web-connected TV for the general population.
This isn't too far away from being available. Prepare for the revolution!
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