Wendy's introduction of three videos on October 20 has caused a little bit of a stir from the community, but overall they've done well; especially "Molly Grows Up," which is closing in on 600,000 views.
Spokesman Denny Lynch said the point of the videos "is to reach younger consumers, and do it in a way that provides entertainment values and humor."
For that audience I think Wendy's has done well with this try. While we all know there will always be the anti-marketing backlash from anything like this, some of it really can't be taken too seriously as some people tried to make it look like it was an attempt to deceive people. You'd really have to be dumb to not know that this was something done by Wendys.
As Lynch said: "The goal is to have people view it, and initially it looks like the numbers are pretty good."
This wasn't any deliberate attempt to deceive anybody, and companies or marketers shouldn't be afraid to try these types of things. The fact that it's garnering various comments accross the spectrum should be good news for Wendys, as it means that there is something they did right that got everybody talking.
After all, that's the point of viral marketing isn't it.
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