One of the ongoing discussions is about how to interact with customers who are increasingly resistant to interfering with their current experiences.
Sometimes some of the ways that are discussed border on almost the impossible. All sorts of tips and strategies are offered that really aren't practically possible to implement.
This is one of the reasons why targeting is so important. It's also why metrics are becoming are also becoming increasingly important to the online marketer.
Still, this isn't enough to completely satisfy this fickle crowd. The piece that must be included, and research is confirming is far more effective than Internet portals and search, is branded original content sites.
Not only are the right people coming to what they are interested in, but when you combine that with targeting and metrics, you have a powerful combination that is far outperforming all other Internet marketing sectors.
The way to look at this from the consumer or customer side of the equation, is that if they're on a platform that offers them what they are specifically looking for, and the marketing coincides with those interests, they don't consider it an intrusion, but a welcome complement to their experience.
When you see this, it's just not that hard to understand or implement. Niche, deep content sites offering targeted advertising for a people of unique interests, are what are what is making online marketers sleep good at night.
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