In talking about direct response marketing, we've looked at two pieces of the foundational puzzle that are required in order to even get into the marketing game. We've glanced at having an insatiable curiosity and then an imagination that puts that curiosity to work.
The last piece of the puzzle we all must have is discipline. When I say discipline, I don't mean that grinding, thankless, endless pressure to try to do something that you hate. Rather I mean by discipline that we have a determination within us to take what our curiosity and imagination have come up with and then devoting ourselves to coming up with the type of ad copy that moves people to do what we want them to do.
Rather than grunting and grinding to get something done, it's more a sense of devotion to it, a devotion to produce something, to work it and then rework it. All the creativity in the world won't matter if we aren't committed to taking what we've learned and doing something with it.
Our connection with people through our marketing efforts must come from these three vital ingredients to produce the type of copy that will 
sell our products.
If you want to write great ad copy, all three of these must be a part of your everyday way of interacting with your material, people and life.
Information Voyeur Imagination Discipline
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