We continually hear about the need for all the fancy flash and interactive elements that seemingly differentiate an online business from others.
While this has some value, once people find who you are, it's not effective at all when it comes to SEO. As a matter of fact, it goes against what the search engines are looking for.
As Noel Bautista says a Search Engine Weblog:
"The fact is that simple web design and content rank well with search engines. And if only the latest online phenomenon is readable by the 
web spiders and robots, it could have been better however; it is not. Hence, it should be avoided. To help you appreciate simplicity for your site's rankings, stick with html and css. You can also bank on php or asp if you have to create a dynamic site."
Even with the growing use of braodband, there are still limits to how long someone will wait for your Website to appear. Now with this added element of not being search-engine friendly, we need to continually limit the use of a lot of the fancy stuff.
Most online marketers aren't so well known that they can simply ignore SEO optimization. Maybe Disney (DIS) can get away with it, but most others can't. We do need to still keep it simple.
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