A lack that many online marketers have is in the direct response advertising discipline. Success in any business has to do with getting people to take an action that you want. Direct response advertising is the means to get them to take that action.
In this post let's talk about the foundation to it all: curiosity.
Curiosity brings out the voyeur in us. It's what makes us want to read that diary sitting over there at our friend's house. It's what makes us want to hear the entire story of the weekend escapades of our friends. When we want to be a fly on the wall hearing everything being said, this is the type of curiosity and hunger to know what's going on that creates a good foundation to direct response advertising.
Now, having said that, we need to understand that we are looking for underlying trends and feelings that people are experiencing in the present and near future.
I have found that the best way to do this is in taking interest in all different types of subjects. I might find myself looking into stories about farming, Web 2.0, marketing, psychology, religion, current events, sports, or numerous other areas that catch the interest of people.
Information Voyeur Imagination Discipline
What happens when you do this is you find similarities among people across various interests. It's these similarities that start to tell you a story. That story is the key to understanding what is making people take action or how they are feeling during this particular time in history.
At first this may seem unconnected to you, but it will surprise you if you develop the discipline to do this continually how much the things people interact with are connected.
It is there that you discover the foundation of how to market to them. This is one thing that a lot of people won't do. It's a great differentiator and tool that will take you beyond what your competitors are willing to do.
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