While YouTube had an advertising deal last month with Warner Music, this month they've went one step further and entered a partnership to enable Warner to distribute its music videos online.
Along with the videos, will be included interviews with various artists, original programming and the always popular look at the behind-the-scenes video.
Reuters reported that "The partnership, which has been in discussions for months, was signed late on Sunday afternoon. It comes just days after Universal Music Group, which is owned by Vivendi, described YouTube and News Corp.'s social networking site MySpace of being "copyright infringers" who he said owe the music industry 'tens of millions of dollars.'"
One aspect of the deal which should make YouTubers happy is that Warner will allow the users to incorporate music from their catalog into their own personal video projects and upload them to the site.
Advertising revenue will be shared between YouTube and Warner as the music is uploaded and viewed; whether it's from the artist themselves or user-generated.
The only thing missing from this is I think that the user-generated content could have had some incentives included in the deal. Do you think the deal should have included revenue for the users that create their own videos?
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