All of us that have been in business for years, whether online or offline, have searched for and read or went to seminars on a variety of subjects to give us an edge. One of the stories that one way or another always emerges is the example of the days when there was the gold rush in America.
Basically, the story tells the example of how the ones that really made the money weren't the gold searchers, but those that supplied them the tools to dig, were the true businessmen of that time.
This recent story about Akamai Technologies Inc. (AKAM) reminded me of the importance of keeping that story in mind as we go about our online marketing businesses.
Most of us like to think of presenting our products and services through a variety of web pages designed for different purposes as the big thing to do...but another thought to keep in mind is concerning what we can do to empower others to be successful; or do their own digging for gold. It is the empowerers that build the lasting businesses and make the largest amount of money.
Whatever area that you're interested in, think about ways that you can offer something to consumers, or other online marketers, that will assist them in what they are trying to do. There are literally thousands of things that could be come up with that would add tremendous value and experiences to people.
There are even online marketers that empower the empowerers. They provide lists to people of companies that offer tools that can help them do their jobs better and easier. Do you see the possibilities that can be come up with that can really help you to position yourself as a source? I'll give you a hint here: think of the word "source" and what you can become to others concerning that. The answer to that question can launch you into tremendous online success.
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