In a recent interview Max Kalehoff asked Oliver Luckett, co-founder of Revver, about the company and his thoughts on the democratization of online video.
When Luckett was asked concerning the difference between Revver and other video platforms was, he said this:
"We're not a portal, but instead we have embraced the distribution and monetization of content through very powerful tools. With that comes responsibility for screening, and ensuring no copyright infringement. Humans watch over the network, and request more information on ownership of content, or refuse it. It's important to build and nurture the relationship with the creator."
I do like this better than YouTube, who just says something like 'we let the community police the network.'
He goes on in response to the same question to comment on their business model: "We're building a legitimate business to allow people to maintain their individual creator identity, and still have a revenue and sponsorship model that is attached to it. As a media buyer on Revver, you're supporting real original artists, not YouTube. That's a huge emotional connection."
Revver is targeting the serious amateur and semi-professional at this time. It does offer some great tools and a model that gives them an opportunity to help those that want to go beyond the family vacation type of feel or goof-off-in-the-bedroom group.
They not only offer you ways to monetize you videos, but also offer videos that you can put ads into on a cost-per-click basis. One of its strengths is that it is powered by human reviewers; they do this to make sure that the content will be contextually relevant to the advertising.
The creators of the content are also able to track their offerings and will make money every time someone clicks on the ad. This is a much higher quality model for the creators of content and marketing companies looking for new platforms to show their wares. This should really be a successful match for all the parties involved.
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