Devoted to online marketing, viral marketing, and web marketing

In the offline world, years of history have shown that being number one to the marketplace is one of the big keys to success. It is called having the First Mover Advantage.

In the online world, being in the First Mover position doesn't seem to hold. As a matter of fact, it is those that watch the first ones that come into a space and learn from the mistakes that they make, that seem to do the best in the marketplace.

Whether it's some of the First Movers in search, online community and even now in video upload sites, it is the companies coming behind that usually become the big players in the field. For example, YouTube has no assurance whatsoever that it is going to make it. The costs are escalating and there are no profits anywhere near in sight.

The reason to understand this is so that you don't think that you're falling behind necessarily because a lot of hyped up companies are entering into various spaces you also want to enter into.

Even a number of the blog networks have folded since they started up last year; yet those that are learning from them are starting to become successful and learning what is important to the consumer experience.

This doesn't mean we are to become complacent, but that we need to understand that the online world is operating differently than the offline world has been for decades.

Think of it like those that buy brand new cars, and the minute they pull off of the lot they drop in value...whereas those that buy cars that have between 10,000 to 20,000 miles on them, get more value from them, while having anything that is wrong with them already fixed and ready to go when they buy them.

The online marketing world is something like the used car. Its not those that are entering into the never-been-used world of online business that are the most successful, but rather those that watch the new stuff and their painful and expensive trial-and-error process that benefit more.