When we hear a lot about viral marketing, we usually get the story about someone putting something up on YouTube and it getting sent all around the web. While that, and the reasoning behind it are one way to offer up viral video, there are many other ways to do viral that have just as much impact.
One recent example I read about was concerning a company called Treasure Hunt Adventures, a firm that deals with helping to build up teams within the workplace.
Chris Cassone, founder of Carmel-based Treasure Hunt Adventures, a corporate team-building firm, has contracted Stamford, Conn.-based answerYES Consulting to design games that would raise awareness of his company. The most recent game combines a 360-degree photograph of New York City’s Central Park with a map, with hunters using their mouse to click on possible clues. For Cassone, the game translated into 5,000 hits a day on his Web site...
“It gave me a benefit that I was not prepared for, which is it raised my standing in Google. I used to be on Page 3 and now I was on top of Page one, that was amazing,” Cassone said.
No matter what the technique used; whether interactive, video, games, puzzles, or blogs, the idea is to create an experience for the visitor that keeps your brand in their mind.
Some companies have even developed simple web sites that empower their users to comment on their various products or services. They are not only popular, but they give valuable feedback and testimonials that can be used for more viral marketing.
Viral marketing, in other words, must take in the overall demographic that is being reached out to, not just put anything out there to see if it takes off. Some very big companies are starting to back off the just throwing something out there to see if it works strategy, and digging deeper to provide more content that resonates with their core users.
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