Research firm Ipsos, completed its biannual study of digital video behavior and found that the primary catalyst for growth in the area is still being propelled by young Americans between the ages of 18-34. Around 10 million Americans from the age of 12 or over have downloaded television shows from the internet, according to the study; 7 million in the last month.
Other findings according to their press release:
Eighteen percent of Americans aged 12 and older have watched music videos streamed online (41 million) and as many as 32 million have downloaded video games to their PCs (14%).
Males continue to lead females in most digital video technology ownership and related behaviors, including downloading television.
Other activities are becoming more popular as well: one in ten Americans aged 12 and older has downloaded music videos (10%) and a similar proportion has downloaded movie trailers (9%).
We as online marketers need to look ahead and see how these trends will affect our online strategies. The young user market is already here, as they are the early adopters. Those who market to this segment need to take notice right now.
Older users will gradually drift toward this as part of their lifestyle. while this will take awhile, we still must keep it in mind if our products and services reach that demographic primarily.
There are a lot of experiences that can be created no matter what sector we reach out to, and video will be one of the leaders in making that something for consumers to remember.
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