Concerning an Emerging Media Series study conducted by KnowledgeStorm and Universal McCann, Marketing Vox reported on the data that was gathered from 4,500 business and IT professionals.
The good news is that among professionals, over 53 percent said that what they read on blogs makes an impact upon their decision-making processes in the workplace. Around 80 percent of those in the study said that they read blogs, while half of the respondents said they read blogs a minimum of once a week.
Over 50 percent of those in the study said both business and technology are included in the information they read about in blogs. Of those that read the blogs, 70 percent of them forward or tell someone about the information they read on the blog, once a month.
The bad news is that of the business and IT professionals surveyed, only around 60 percent understood, from one degree to another, what RSS was. Of them, 31 percent actually subscribed to some of the feeds and readers.
This is bad news because the rates among the rest of the population is way down from these figures. So far it's not being accepted by the general internet user.
What that says is that as far as blogs go, they're still popular and growing in readership and quality, but aren't being accessed much through feeds and readers at this time.
This just means that we can't count on them alone to grow traffic to our blogs. Feeds and readers are only one piece of a big puzzle that need to be used to increase traffic; just like any online business.
Some other interesting results of this study where that a rather significant number of respondents thought that claimed blogs were actually more credible than white papers. Certainly a surprise to me!
Posted by: Michael Stelzner | September 12, 2006 7:54 AM | Permalink to Comment