Jeff Bezos, of Amazon.com (AMZN) was the keynote speaker at MIT's annual emerging technology conference yesterday. He talked about several things that could be great aids in our online strategies that Amazon is introducing.
There are two I want to talk about.
The first one is called S3, which will empower businesses to have access to the same type of hardware that Amazon uses to run its business.
How it works is that it enables you to "store and retrieve any amount of data, at any time, from anywhere on the Web." Think of having access to similar data storage systems as Google, and you get the idea of what it is you can tap into.
The reason this can be so important from the practical side of things is becuase many times as online marketers we launch viral campaigns that work far better than we imagined. You know what can happen: Your website crashes and people can't get access because you've run out of bandwidth.
With S3, you simply enlarge into the Amazon system as you grow.
"Think of it as grid computing for the small and mid-sized business, and the reason the service is so significant is because it frees up smaller businesses from having to deal with IT infrastructure issues. Bezos calls such issues "muck," and claims that many businesses are now devoting 70% of their time and resources to such things -- things which do absolutely nothing to help those businesses distinguish themselves from their competitors."
This is a great service if Amazon can deliver on it. To be able to have this taken care of and be able to focus on growing our businesses rather than IT issues, offers great potential for all of us.
They are calling it "Elastic Compute Cloud," and are offering it for 10 cents an hour.