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Sep30
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According to a recent comScore study, around 109 million people in the U.S., about 63 percent of U.S. internet users, performed a local search online in the month of July. This is a 43 percent increase over last year.
The two leaders were Google (GOOG) and Yahoo (YHOO), with Google accounting for 30 percent of the searches and Yahoo, 29 percent. Microsoft (MSFT) finished in third taking in a little over 12 percent overall.
The press release said that "...59 percent indicated they were searching for a restaurant or something entertainment-related, such as a theater, theme park or an attraction for sightseeing. Another 52 percent said they were searching specifically for a business phone number or address. Two out of five local searchers (41 percent) were looking for information on a local service in their home area, including car rental office, dry cleaner or lawyer."
One interesting result of the study was that the Time Warner (TWX) network sites garnered 7 percent of the local search market.
The big thing for us as marketers is to understand the opportunity that this offers us locally. There are a lot of businesses that don't even have an online presence, let alone set up for local search. Market your online presence locally and see your results explode!
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Share of Local Searches by Site
July 2006
Total Home, Work and University Locations
Source: comScore qSearch
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Total Local Searches
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Total Internet Population
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100%
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Google Sites
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29.8%
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Yahoo! Sites
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29.2%
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Microsoft Sites
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12.3%
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Time Warner Network
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7.1%
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Verizon Communications
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6.6%
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YellowPages.com
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3.9%
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Ask Network
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2.7%
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Local.com
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1.9%
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InfoSpace Network
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1.9%
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DexOnline.com
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1.4%
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All Other
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3.2%
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Sep30
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With the recent introduction of News Feed and Mini-Feed products, and the resultant backlash that Mark Zuckerberg had to do some damage control with, we now know why it has been so important to the Facebook universe. They were created...
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RBC Capital analyst Jordan Rohan has received a lot of press this week because of his prediction that MySpace could be worth $15 billion sometime in the next few years. While that's a good marketing strategy for him to get...
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Sep29
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One thing that is a hard rut to get out of no matter what business you're in is to only seek ideas from those around you doing the same type of work. This puts you into a certain frame of...
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Sep28
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Chris Anderson, Wired magazine editor and writer of the book The Long Tail: Why the Future of Business Is Selling Less of More, was in a discussion with the staff of Universal McCann concerning the book. In her Just an...
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Sean Mills had a good article in Online Publishing Insider talking about Jargon 2.0; I like the point he has to make: "I do understand the temptation of jargon. I was in San Francisco during the boom times in 1999...
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Jeff Bezos, of Amazon.com (AMZN) was the keynote speaker at MIT's annual emerging technology conference yesterday. He talked about several things that could be great aids in our online strategies that Amazon is introducing. There are two I want to...
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Sep27
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Humor is by far the No. 1 element involved with getting a viral campaign going. What's great about funny things that are created to be shared, is that it fulfills the necessary ingredients that must be part of any marketing...
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Sep26
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The exploration and experimental aspect of viral marketing makes it a pioneering experience at this time. Nothing has been done to the point that it can be put into any type of a system. Here are a number of thoughts...
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Sep25
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When we ask the question of what makes something a tremendous viral marketing success, we initially think of the content of the ad itself. We think of things like compelling, quality, interesting, funny and a number of other words we...
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Sep24
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Google (GOOG) commissioned a survey recently through MarketCast to find out the habits of moviegoers in connection with doing research on the Internet concerning movies they hear about. Online Media Daily talks about the various results of the survey. What...
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When it comes to behavioral targeting, like anything else, it has its strengths and limitations. It is not and cannot be considered an answer to all problems. Still, it does help to bring a business a little closer to potential...
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Sep22
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With many wondering how long the online ad strategy can grow for Google (GOOG), and the announcement by Yahoo (YHOO) that ad sales have dropped, Google has partnered with Goodby, Silverstein & Partners in San Francisco, to work with the...
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Sep21
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We've used Yahoo (YHOO) as somewhat of an example as to what the condition and direction of the online ad market is at and going. Part of the problem that Yahoo has is self-inflicted and will take some time for...
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We've looked at the recent slowdown in ad revenue at Yahoo (YHOO) and whether it is part of an overall trend in the market or connected directly to issues in the company itself. Last post we looked the competitive side...
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With a number of online marketers getting a little concerned with the large drop in ad revenue of Yahoo (YHOO), we are taking a deeper look into what, if anything, it means for the overall online ad market. In this...
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The announcement of Yahoo! (YHOO) concerning its downturn in ad revenue is still causing some to be concerned with this area. Let's look at what has actually happened. Like we talked about recently, one of the major reasons for slowing...
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Sep20
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Style.com has quietly built its online business catering to the luxury crowd. They have been growing strongly for six years, with revenues this year already up by 58 percent over last year. Some are starting to take notice as New...
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To some of you younger online marketers, it may surprise you that viral marketing has been around for decades; just not in the online format. Most of us have heard of Harley Davidson. I almost wrote right there that it...
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Sep19
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The drop in share price and panic selling by some investors has caused somewhat of a mini uproar on the Internet today. One thing to bear in mind in connection with Yahoo! (YHOO) and its ad model is that the...
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The Indie band Arctic Monkeys give a great example of breaking out of traditional marketing think. If you haven't heard of them, they are a band from England that decided to go around the normal marketing strategy for bands and...
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Sep18
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After some questions last month on whether Google (GOOG) had plateaued after reaching the 60 percent search share figure and then dropping to 59.84 percent, it seems that at least for now there's still some growth left in the company....
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In the aftermath of the Lonelygirl15 exposure, there are some things that I think are important to look at in its wild success. It seems that one of the most important marketing lessons to take away from this was the...
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When it comes to marketing through video on the Internet, we must follow the rules that govern entertainment rather than marketing. In an article on money.cnn, Kevin Roddy, executive creative director of Bartle Bogle Hegarty, had this to say: "I...
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While YouTube had an advertising deal last month with Warner Music, this month they've went one step further and entered a partnership to enable Warner to distribute its music videos online. Along with the videos, will be included interviews with...
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Sep17
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When creating our ad copy content and overall message, we need to understand something that causes a lot of problems with marketers: The message we portray and the content that follows must both have a strong persuasive element throughout the...
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Sep16
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In the offline world, years of history have shown that being number one to the marketplace is one of the big keys to success. It is called having the First Mover Advantage. In the online world, being in the First Mover...
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All of us that have been in business for years, whether online or offline, have searched for and read or went to seminars on a variety of subjects to give us an edge. One of the stories that one way...
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Sep15
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There are a number of things I like about how Microsoft (MSFT) has handled the Zune marketing effort. Contrary to some of the ways they have done things in the past, they are taking this a little more cautiously and...
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Yahoo Mail is exploding in its online display ad impressions as it has 41.4 percent of all impressions in August, according to Online Media Daily. That is over twice as many as the nearest competitor, MySpace, which took in 16.1...
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Sep14
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Citing an article in the Wall Street Journal, Biz Report reported that 40 bloggers have received press passes from IMG, the firm that operates the fashion week in New York. The fashion industry, for the first time is taking notice...
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Reading an excellent article on viral marketing in the offline world, it offered a couple of good points to consider if your campaign takes off. One thing to remember is that the greatest campaign one can have is the quality...
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Sep13
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With the news that traditional media companies are increasing their share of online advertising dollars, it may make some online marketers a little nervous. To me, it's good news. The reason why is that in certain demographic groups, they slower...
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News Corp. (NWS) is starting to throw its weight around in the mobile space as it bought control of Berlin-based mobile company Jamba, or as its known in the United States: Jamster. The largest service offered by the company is...
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Sep12
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With the uproar recently concerning the new features that were added to its Web site, Facebook has decided to delay its expansion that was scheduled to begin today, evidently to let things settle down for a little while. Facebook’s CEO...
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In a move to increase its online sales and profits, NBC Universal has announced that it is ready tolaunch its new initiative to distribute video footage on the Internet. It is not only using its own affilates' material, but is...
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When it comes to viral marketing, we need to take a fresh look at the difference between creating a lot of "buzz," and the effectiveness of what we have offered. The most recent, best example was the "Snakes on a...
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Sep11
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Concerning an Emerging Media Series study conducted by KnowledgeStorm and Universal McCann, Marketing Vox reported on the data that was gathered from 4,500 business and IT professionals. The good news is that among professionals, over 53 percent said that what...
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In what should be a great move for all the participants, the NFL has partnered with Yahoo (YHOO) to offer NFL games worldwide for a fee. Besides the obvious value of offering the games on the Internet, it also helps...
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When we hear a lot about viral marketing, we usually get the story about someone putting something up on YouTube and it getting sent all around the web. While that, and the reasoning behind it are one way to offer...
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Sep10
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ne of the greatest mistakes that online marketers make in relationship to affiliate programs, is to develop the strategy of promoting the program itself, rather than the products within it. What usually happens is that a marketer will join a...
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Sep 9
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In a recent interview Max Kalehoff asked Oliver Luckett, co-founder of Revver, about the company and his thoughts on the democratization of online video. When Luckett was asked concerning the difference between Revver and other video platforms was, he said this:...
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Sep 8
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Almost anybody that's been successful in business and finance know that one of the secrets is that you never count on only one thing to bring you success. There will always come a time when, because of reasons beyond your...
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Research firm Ipsos, completed its biannual study of digital video behavior and found that the primary catalyst for growth in the area is still being propelled by young Americans between the ages of 18-34. Around 10 million Americans from the...
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Sep 7
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In great news for online marketers that provide content to attract advertisers, it has been shown that internet ad spend is the fastest growing segment of the market. The total ad spend came to $72.98 billion; a gain of 4.1...
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Local online advertising will continue to be the fastest growing online ad category, according to MediaPost citing a report from Borrell Associates. The report states that local online advertising should increase by 32 percent in 2007, bringing the overall total...
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Sep 6
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The response of facebook changing their interface and business model yesterday was quick and viral. A lot of the users have been very vocal and against the changes that have been made. Of course this isn't too much to be...
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Sep 5
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The big three search engines - Google (GOOG), Yahoo (YHOO) and MSN Search (MSFT), now account for over 20 percent of all visits to shopping sites, according to Online Media Daily, citing new research data from Hitwise. The total was...
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With a major revision to its homepage, Facebook has taken a chance on losing some page views, and possibly ad revenue, through its interface changes. Facebook co-founder and Chief Executive Mark Zuckerberg said concerning the changes that "Before, it was...
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While demographics will always be a key to marketing, whether online or offline; behavioral targeting is still a piece of the marketing puzzle we can use to increase the reach of our marketing efforts. What behavioral targeting basically does is...
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Sep 4
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We all know the majority of strategies that online marketers use to drive traffic to their sites; the field is packed and the competition is fierce. Yet there is another medium that you can use that will give you some...
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Most of us by now know that the strategy of "pushing" a product or service to consumers no longer works. One writer cites Parrish Hanna, senior vice president for experience planning at Arc Worldwide of Chicago, saying "'pushing'" a message...
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Sep 3
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All of us know about the social-networking trend. One thing that isn't talked about too much considering this trend, is the power of building communities within the overall communities; or a network within the network. One of the great things...
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Sep 2
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I've been thinking a lot lately on how the Internet is changing the concept of having control over your product or services; or even our marketing strategies. We've talked about viral marketing recently and how it is an area that has...
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Companies and marketers are quickly moving into the social-networking space to offer their wares. MySpace is one of the leading virtual real estate providers that are being sought out. If you're considering doing the same thing, there is one thing...
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Sep 1
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The recent Starbucks email promotion gives a great look at what the success of a viral campaign can do. The problem is that it was too successful so they had to suspend it. DM News wrote that "the e-mail called...
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In case you've missed it, the world of advertainment is upon us. The thirst and hunger for cool, neat stuff to watch, especially over the Internet, is insatiable at this time. Smart marketers are already engaging this reality. Let's just...
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One of the key elements of operating a successful viral marketing campaign is to understand how our customer is related to our brand. What is it within that relationship that will elicit a response from them to be willing to...
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With viral marketing becoming such a powerful marketing tool, there are some things we need to understand when we decide we're going to try to launch a campaign. In the amateur area, we see those that accidently stumble upon something...
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