Universal McCann released the results of a recent study that revealed the preferences of "heavy" online users - measured by those who used the web a minimum of 11 times weekly. The study showed that almost 33 percent of Americans now fit into that category.
According to Ad Week this is what the results were:
"On the plus side, several kinds of ads were deemed "acceptable" by a majority of the respondents. Site sponsorships, banners, buttons and Google-sponsored search links were viewed favorably by more than 80 percent of those polled. But put those same banners, buttons and links in an e-mail and push them to consumers and the level of acceptance drops sharply, with just 48 percent of those polled in the survey viewing that form of marketing in a favorable light."
As far as what applications are used the most; Instant-messaging was number one, with price-comparison shopping coming in second, and social networking third.
Some people expressed surprise at the price-comparison numbers, but this has been a little-known secret for quite awhile. Retailers have been concerned for several years at the implications of what it might do to their businesses.
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