Virtual real estate and ad money
While Adsense and other advertising strategies can make some money for you, there is an even better and more profitable way to make money through the ad model. Last post we talked about the four major advantages we get from offering rich media advertising. Now let's look at how we can make money from rich media advertisers.
Remember when you have any web site created for profit, it is your corner of the online real estate market - your virtual real estate. So in the world of virtual real estate, what is it that advertisers are looking for? A targeted demographic. A specific segment that they can market to.
The job of us online marketers that want to create web sites for the purpose of offering advertising to companies, is to offer the type of content and resources that draws the people marketers are looking for to our sites.
The strength and weakness of rich media is that it works great when the target audience is the true audience the ads are being shown to, but is resented when the target audience is missed, and something not having any interest to the consumer interferes with their experience.
There is nothing worse than an unwanted experience interfering with the desired one. It's the worse kind of sin to the online consumer.
So before entering into agreements with marketing arms of companies, or marketers in general, we must make sure that the experience being presented by the marketers will enhance the experience that your web site is giving. Any other type of experience will backfire rather than be appreciated by your customers.
Next post we'll look at a number of keys to making this strategy give you explosive profits for your business.
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