Jeff Tayler, founder of job site Monster.com, has launched a new community Web site for the boomer generation. It will specifically pursue the interests of the over-50 crowd.
"Instead of career and school sections, Eons.com has interactive games to build brain strength, news on entertainment and hobbies for older people, a personalized longevity calculator and tips to live longer."
Eons.com SVP of Strategic Development Linda Natansohn said, "We're excited about the reception we've gotten from marketers who have been looking for a way to reach this audience, Eons is like a breath of fresh air; we are approaching [the audience] with optimism and spirit. We've really been embraced and it feels like these companies have been waiting for a long time for a company like Eons to engage and innovate with."
This idea should really do well. It was only a matter of time before it was introduced. With people that actually have money and ready to spend it, this should be a money-maker a lot sooner than some of its online cousins that cater to the fickle teen and young adult crowd.
There should be a lot more loyalty and longevity in this demographic, along with a much easier time by advertisers and marketers to target them. If it's done right it should be a huge winner.
» An Update on Eons.coms' Progress from TheAlphaMarketer
When we last talked about Eons.com, the site launched by Jeff Taylor, founder of Monster.com, they were just getting started in targeting the over-50 crowd in a social networking atmosphere. Here's an update on the progress so far.Up to this... [Read More]
Tracked on: March 9, 2007 8:20 PM | Permalink to Trackback