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Aug 1
Online activity across age groups

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A recent study conducted by Forrester Research (FORR) and cited by MediaPost reports that in certain areas, Gen Y is leading Internet users in a number of online activities, but is not the leader in others.

 

The study, which is called, "The State of Consumers and Technology: Benchmark 2006," discovered that online users between the ages of 18-26 spend around 12.2 hours online a week - 28% more than Gen-X users who are between the ages of 27-40.

It also revealed that Gen Y users are more apt to interact in social-networking sites than Gen X-ers by over three times as much. They are also visit blogs twice as much as X-ers do and communicate via instant messages by 50 percent more than X-ers.

Gen Y people also were much more likely to watch or download video or movies, interact using VOIP, use podcasts for information and game or gamble online.

With Gen X-ers, they were the leaders in online buying, accounting for a third of all purchases.

Interestingly, seniors were more involved with getting photos through their email and were the leaders in researching and checking their stocks online.


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« Online community for boomers launched | Main | Internet news used as supplement more than main source »

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