Devoted to online marketing, viral marketing, and web marketing

Jeep is getting ready to launch its newest vehicle called the Jeep Compass, a smaller SUV which targets the young adult demographic.

The unique thing about their marketing campaign is that they are aggressively pursuing the social networking arena focusing their efforts primarily on MySpace and Facebook. Their strategy is to promote an eight performer tour headlined by G. Love & Special Sauce.

Chuck Sullivan, group director and engagement manager at Organic, part of Omnicom Group said, "We see the opportunities to take Jeep into social networks as a way to be a leader in going to where the consumers are," said . "MySpace and Facebook have been huge successes. Their growth has convinced us that you really need to fish where the fish are."

Jeep has a page on MySpace where people can add it as a "friend" so they can get information about concerts in the areas they live in. There is a page like that on Facebook also. They will use banner ads as the way to drive traffic to the Jeep landing pages.

A great idea. They are offering information that has value to the consumer, going where their customers' hang out and are zeroing in on their target audience. Simple but powerful concepts all online marketers need to consider.