Around 6 years ago, a Web site was started called OR-Live.com. Its purpose originally was to offer doctors a way to keep abreast of medical procedures by being able to log on and watch other doctors perform surgeries.
Elise Soukup of MSNBC says, "The Webcasts, which are aired live and later archived, combine the entertainment of TV (it's a cross between a doctor drama and a reality show) with the usefulness of the Web. And they're pulling in decent ratings. In the last year, Webcast viewership has more than doubled from 62,000 to 131,000 per week—and consumers make up 60 percent of the audience."
That's the significant thing I wanted to point out concerning this particular field. The original purpose of the Web site was for professionals, now it's being accessed more by consumers than by doctors.
Courtesy of OR-Live
One of the reasons for this is because people have taken a much more vested interest in what the professionals are doing; they don't just allow them to make assertions and believe them without comfirmation and research.
Another important thing is that it also offers a glimpse into procedures that consumers or a family member may be going to have performed, and it allows them to watch and learn about it first hand.
Think of this with your online ventures. Is there something you've been marketing to a certain demographic that could crossover and reach others? Are some of your products or services geared toward professionals, but could be tweaked a little and offered to a whole new audience?
What about creating online videos that show how-to-do-it clips (nothing new), but for a do-it-yourself or try-it-yourself audience. This is why the food shows and travel shows are so popular. You get the idea.
The thing is that with just a little adjustment, an offering to professionals, as in the case of OR-Live.com, can appeal or serve those who you never thought would be part of the demographic.
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