Phil Leggiere, writing for Behavorial Insider, recently interviewed Elaine O'Gorman, vice president of strategy of Atlanta-based interactive marketing firm Silverpop concerning e-mail advertising.
When asked what the status of behavioral targeting in relationship to e-mail marketers is at this time; she gave a couple of answers.
The first one concerned what she considers the most developed 
system of targeting at this time: the use of data from previous transactions by customers. Marketers are researching their customers' previous behaviors in connection to their purchases and browsing habits, to determine what information about new products or services can be presented to highly-focused targets.
Another technique used, is to take what the customer is currently purchasing and compare it with past buying habits to see how their behaviors are changing.
This works two ways: You can see if the customer is dropping off in buying or browsing frequency, or if they've increased their activity. Either way you look at it gives you information on action you can take to meet the customer where they're currently at.
Like we talked about recently; using these targeting methods causes an increase of ROI by over nine times according to the JupiterResearch study cited.
Using these two ways of measuring your customers behaviors can increase your business and profits exponentially. Are you targeting the behaviors of your e-mail list customers?
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