Return Path conducted a survey recently that revealed that almost 79% of consumers have say they use the "spam" or "junk" button to stop email they say they don't want. This is whether they've signed up for it or not.
There were also another 37% that do it with mailings they know they've signed up to receive.
They added that it may not be surprising when we realize that consumers receive a minimum of 100 emails weekly, with another 35% taking in over 500. Out of all of those around half are commercial offerings.
What can we do about it?
The obvious is to make our emails of a higher quality than our competitors, so that not only delivery, but response rates will increase. In essence, you're marketing to those who don't use these methods and in the meantime increasing your email efficiencies.
We've got to stick with it and put out the highest-quality email letters we can. It's too profitable to let these statistics paralyze us into inaction. A number of huge online marketers have already done this, while others keep working at it and keep raking in the profits.
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