In a promotional partnership with Apple iTunes (AAPL), Coca-Cola (KO) is offering to give away 70 million iTunes songs in the UK. They are also launching a new music website in Europe, according to CIO, that will be integrated with Apple's iTunes music store.
On top of that they are rolling out another campaign with Germany that will offer a free iPod, along with 50 songs to be given away hourly.
The promotion in the UK will allow up to five songs per customer, attained through buying promotional packs of Coke or Diet Coke with a special code supplied that can be redeemed.
According to Apple, they have sold 150 million songs in Europe over the last year.
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