According to ZenithOptimedia, the Internet will continue to be the most "significant contributor to worldwide advertising growth."
They say that online ad spending will go beyond the dynamic outdoor advertising avenue during this year (2006). This is even faster than they originally predicted it would surpass them, as they thought it wouldn't be until next year.
"The internet is growing far faster than any other medium, thanks to rapid innovation in the types of internet advertising, and in ways of measuring it and tracking consumers' responses to it, we forecast Internet ad expenditure will grow 76 percent between 2005 and 2008, while the other media grow by between 10 percent (for radio) and 27 percent (for cinema). The pace of development has caused us to upgrade our forecasts yet again. We now forecast the Internet to account for 7.0 percent of worldwide ad expenditure by 2008, up from our 6.5 percent forecast in April and 6.0 percent in December; it accounted for 4.7 percent in 2005."
For all of you creating content for the purpose of attracting ads, this should be great news and inspiration to keep on with what you're doing. There is nothing that will slow this down for a long time.
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