In a recent article I read, the question was asked: "If YouTube truly scrubbed all copyrighted material from their site tomorrow, what would be left? Would there be ANYTHING left interesting enough to draw an audience?" The writers response was "I believe the answer is yes, in the form of video blogs."
He goes on to ask one last question, "Will this type of community generated content - real conversations between real people about things that interest them - become more popular than professionally produced video content?"
For one thing, concerning the first question about removing copyrighted material, I don't think that it is the current reason people visit YouTube at all. You can get that pretty much all over the Web. This isn't the thing that draws so many users; which answers the following question above as well.
The last question asked about whether user-generated content will become more popular than professionally produced video content, I think it first of all depends upon if you mean the entire gamut of video content. Do you include movies, commercials, advertisements etc.?
In the current online world, user-generated video is far more watched than professionally made content. Even with the recent deals to allow some TV show and movie downloads, the user-generated videos are more popular by default.
The price of movies and inablilty, at this time, to copy them onto a DVD to play on your TV is a huge barrier to embracing professional content at this time.
Still, there is a growing trend of conversations through video that will continue on for a long time. How could someone measure that across the entire web? They probably can't do that at this time.
For us, we need to strongly consider this new way of conversation on the web. There are a lot of ways to use it for our online marketing efforts.
Have you found video conversation to be a valuable addition to your marketing efforts?
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