The Alpha Marketer
We talked recently about several strategies to counter the slower moving summer sales months.
One example we talked about was running contests for either partners or customers.
With the recent debut of the NBC Universal's USA Network's "Psych," it underscores one strategy and gives an example of how it can be done.
Understanding the popularity of user-generated video sites, they presented the promotion on video-sharing site Motion.tv. They partnered with interactive advertising agency Apollo Interactive and marketing shop i20 Events.
How they presented the contest was in an online scavenger hunt that focuses on looking for a number of clips of the show. This of course creates some buzz and keeps the name of the show in the minds of the participants.
There were five video clips of the show hid on the motion.tv site, and when a visitor finds all five clips, they are then in the hunt to win a prize. Another good strategy for the campaign is that it will go on for a month, giving it a lot of exposure and the show a better chance of catching on with the viewers.
The USA network is also marketing the show with Yahoo and iFilm, but without the contest.
These are things that could be done by the great majority of online marketers. Obviously this is a trial run by USA to see which marketing strategy works the best, but it does offer ideas that any online marketer could take and use for their specific niche market.
The major point is that all businesses have different slow times and this is one of the ways they fight those times by offering interesting interactions with their viewers. The Web is especially great for this strategy.
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