Hitwise issued a press release today saying that MySpace is now the No. 1 visited domain in the U.S. By any standard of measure, this is terrific growth.
"Today Hitwise issued a press release reporting that for the first time, www.myspace.com has surpassed Yahoo! Mail as the most visited domain on the Internet for US Internet users. To put MySpace's growth in perspective, if we look back to July 2004 myspace.com represented only .1% of all Internet visits. This time last year myspace.com represented 1.9% of all Internet visits. With the week ending July 8, 2006 market share figure of 4.5% of all the US Internet visits, myspace.com has achieved a 4300% increase in visits over two years and 132% increase in visits since the same time last year."
Since this is big news, I only wish that there would have been more info on what type of metrics were being used and more on the origination the search began from. This would have given a much fuller picture of what has happened.
The chart below shows the growth of visits to myspace.com compared to google.com over the last several months:
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