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Jul 8
It's the quality of links that's important - not quantity

links2.jpgIs that an accurate statement? Do a few good links outperform a lot of irrelevant ones?

When it comes right down to it in the current link climate, having a lot of links not connected to your content can actually cause search engines to penalize you, diminishing your sites visibility.

Incoming links is probably the major determining factor connected to rank in search engines at this particular season of the Web. The major reason being that it is not easy to "earn" good links. From the search engines viewpoint, it also helps to get rid of page spamming.

With no links that can be trusted on a page, spammers very seldom will get a good ranking. When search engines see that there are links that make no sense and sites with no content relation whatsoever, they don't credit the site.

Don't waste your money on "link farms" and other junk like that. It doesn't help you build an online marketing machine.

Having several links from quality, "trusted" sites by search engines will outproduce links from a lot of sites that aren't connected to the purpose and content of your site. Too many irrelevant links will be considered spam and lower your ranking even more.

It would be better to work to get a few, top sites linking to you than numerous ones. This doesn't mean that smaller sites aren't important, just make sure they're on topic with your site.

Great search engine rankings take time, and as links to your site age, along with good SEO, the performance will increase.


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