Hewlett-Packard has launched :30 and :60 online video ads as part of its "The Computer Is Personal Again" campaign.
Media Post says it will be "featuring reality TV producer Mark Burnett and Dallas Mavericks owner Mark Cuban - on video sites such as YouTube, iFilm, and Google's, and on its own campaign microsite."
"From Burnett traipsing through the jungle for the TV show Survivor, to Cuban emailing to ask his future wife out on their first date, the ad spots illustrate just how integral the PC is to each of their professional and personal lives, despite their widely diverse interests and careers."
"With a new feature on HP's website, fans can create personalized versions of the spots to share on their blogs, or through email or instant message. Users upload pictures of themselves and select a few things about how their PC is personal - such as digital photos, instant messaging, music or travel - and receive a personalized version of the TV spot starring themselves and their interests," added Marketing Vox.
This last feature seems to have some real potential. People usually always eat up the "vanity" feature aspect of things. It could possibly start numerous viral results from the tools offered. It is well worth watching and trying.
The "create my own" ad feature is cool! Deffinitely worth a try...
Posted by: Anonymous | July 20, 2006 11:27 AM | Permalink to Comment