Jim Kukral
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With the recent purchase of BlogKits by Forge Corporation, this is a good time to talk a little about the underlying significance of what it means. I'm referring to adding to your adsense campaigns without being penalized.
One thing about Adsense and what studies reveal is that users of the service like it because it's simple and easy to use. While that is absolutely true, the ease of use comes at a price: leaving a lot of money on the table. There is a ton of money waiting to be used by advertisers that they can't find places for online. Like we talked about last article, Google leaves about a billion dollars a year in unfulfilled ad placement because there is not a suitable venue for it to be presented.
This is the strength of BlogKits in that it exists to match bloggers and advertisers together while keeping your Adsense campaigns still running.
BlogKits ran a survey in 2005 that revealed 73 percent of bloggers wouldn't mind using affiliate links on their sites. An additional 93 percent said that the reason for using Adsense was that it was easy to do. Kukral added, "Bloggers want control and ease of use. They want to "place it and leave it"
Kukral went on to say that "The reason bloggers haven't embraced the standard affiliate networks as a viable model is because those networks don't specifically cater any offers to bloggers. There's too much clutter going on. Bloggers don't want to work that hard. BlogKits eliminates that."
Forge CEO Jonathan Miller said, "By acquiring and developing BlogKits, Forge now has a unique stable of highly targeted blogs in our network that no other network has. Merchants can join BlogKits even if they have other existing network relationships. We're not interested in taking business away from anyone; only bringing new business opportunities that they can't get elsewhere."
I think for online marketers looking to increase the monetization of their blogs and still be able to focus on their writing, this would be a great avenue to take. You should definitely take a close look at it.
What others are saying:
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BlogKits Getting Bloggers Together With Affiliate Marketers
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Interview With BlogKits Founder, Jim Kukral
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