We all know that college students spend a lot of time surfing the Web; including visiting the various social-networking sites like YouTube and MySpace. Along with reading articles and blogs, they spend a minimum of 10 hours a week online, according to a study by Experience.
Of the 350 students that were interviewed about their interaction with media, 43 percent said that they go online a minimum of 10 hours a week, while another 31 percent said they usually are online between 6 and 10 hours a week. Another 19 percent are online for about 3 to 5 hours weekly.
On the other hand only 17 percent said that they watch TV over 10 hours a week, and a miniscule 1 percent take the time to read newspapers or magazines.
When asked about their ad preferences, 44% of the students said that they would probably react to an ad more if it included humor, yet on the other hand 28 percent said they prefer ads based upon facts. Should humor with facts be included when targeting this demographic?
Around 36 percent of the students said that they would respond to ads more when they see them across more than one media platform, like the Web and TV. Another 14 percent said they would be more apt to respond if they see it across more than two media platforms.
This still leaves a lot of students that will respond to your ads on the Web alone.
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