Nielsen//NetRatings AdRelevance released this valuable chart showing the top shapes and sizes used online by advertisers and the results from using them.
Obviously a lot depends on the content, product and service you may be offering, still these figures are gold for those of us that are marketing online with an advertising model.
I would at least take those top 5 or 6 and try them on different part of my sites to see what happens. The time and cost is so minimal that we shouldn't waste any time giving it a try.
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Top Ad Sizes |
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Dimensions |
Impressions (000) |
Share of all Impressions |
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Rectangle |
(180x150) |
18,569 |
26.7% |
|
Half Banner |
(234x60) |
14,458 |
20.8% |
|
Leaderboard |
(728x90) |
13,706 |
19.7% |
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Medium Rectangle |
(300x250) |
10,814 |
15.5% |
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Full Banner |
(468x60) |
4,792 |
6.9% |
|
Button #2 |
(120x60) |
1,771 |
2.5% |
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Button #1 |
(120x90) |
1,641 |
2.4% |
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Wide Skyscraper |
(160x600) |
1,085 |
1.6% |
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Vertical Banner |
(120x240) |
1,040 |
1.5% |
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Large Rectangle |
(336x280) |
733 |
1.1% |
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Square Button |
(125x125) |
569 |
0.8% |
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Skyscraper |
(120x600) |
313 |
0.4% |
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Micro Bar |
(88x31) |
116 |
0.2% |
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Non-Standard Dimension |
|
13 |
0.0% |
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Total |
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69,620 |
100.0% |
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Source: Nielsen//NetRatings AdRelevance |
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