Thealphamarketer
Yahoo Mail (YHOO), MySpace (NWS) and MSN Hotmail (MSN) accounted for 60 percent of all online display impressions according to Nielsen/NetRatings.
"Financial services companies accounted for the single largest proportion of online ads--24 percent, according to Nielsen//NetRatings. That share however, marks a drop from May's 28 percent.
"Telecoms and Web media each accounted for 18 percent of the online ads tracked by Nielsen//NetRatings, compared to 17 percent and 13 percent, respectively, in May. Retail goods and services claimed 16 percent of online ads, the same as in May."
"...U.S. online advertising spend in the first quarter increased 46.4 percent compared with the year-ago period, writes iMedia Connection, citing Nielsen Monitor-Plus. Overall ad spend in the U.S. increase 5.6 percent over the same period. (Q1 advertising for the top 10 companies reached $4.6 billion, up 11.4 percent from the year-ago period. P&G led with an estimated $839 million in ad spend.)"
We should take this as a postive as online marketers. Don't be discouraged that these companies are garnering such a huge amount of the impressions at this time. They are helping to lead the way into the viability and value of online ads. After all: overall ad impressions are up over 46 percent over last years first quarter.
This will filter into the overall online marketing population as valuable niche sites are created and improved. All of us will get our share if we do it right.
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