TheAlphaMarketer: July 2006 Archives

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Jul30	Job related sites appeal to one-third of Europe's online users Gary Bourgeault July 30, 2006 Know More: Marketing Realities, Marketing Tools, Online Advertising, Online Demographics, Online Marketing Statistics, Understanding Niche Marketing 2.0, Marketing Tools TheAlphaMarketer ComScore Europe announced an analysis of the usage of job-related Web sites in Europe. The study revealed that Web sites that were made for the purpose of being a resource for job seekers and available training, garnered almost 51 million visitors, or around 30% of the online users in Europe during the month of May 2006. That was up by 22% from last year. Monster was the leading European job resource with a total of 9.2 million visitors in May 2006. They currently are growing their visitors by 28% over a year ago. Continue Reading Posted at 6:46 PM \| Permalink \| Comments
Jul29	Stuck for Ideas? Try unusual combinations Gary Bourgeault July 29, 2006 One of the habits we can all get into is to either try to be so creative that we try to find a new wheel or we are so stuck in a rut that we can't think of anything to... Continue Reading Posted at 11:28 PM \| Permalink \| Comments
Jul28	YouTube's self-inflicted dilemna Gary Bourgeault July 28, 2006 With so many people beginning to expect a lot of things for free, and in YouTube's case, being a part of their business model, there is an inevitable dilemna and crisis that arises. That crisis is that there is only... Continue Reading Posted at 6:38 PM \| Permalink \| Comments
Jul27	Marketing Lessons from the food companies Gary Bourgeault July 27, 2006 With people starting to be concerned about internet advertising and young people there has been a study done to acquire information on how the food companies are marketing their products to children. The study which is called “It’s Child’s Play:... Continue Reading Posted at 8:29 PM \| Permalink \| Comments
	FCC report says Broadband Subscriptions growing fast Gary Bourgeault July 27, 2006 The FCC released a report saying that the number of high-speed internet users in the U.S. exploded in 2005. The report revealed that broadband grew by 33 percent or over 12 million connections last year to over 50 million lines.... Continue Reading Posted at 4:54 PM \| Permalink \| Comments
Jul26	Google finally gives answers on click fraud Gary Bourgeault July 26, 2006 Google, (GOOG) which has been in a hard place in the last several months because of reports on excessive click fraud, has began to release information concerning fraud to its advertisers beginning Tuesday night. Shuman Ghosemajumder, business product manager for... Continue Reading Posted at 2:09 PM \| Permalink \| Comments
Jul25	Online Advertising exploding to 9% of Total Ad Spend by 2011 Gary Bourgeault July 25, 2006 In a recent study, JupiterResearch found that advertisers will steadily increase more of their budget to the online advertising medium. They predict that between 2006 and 2011, the online spend will reach close to $26 billion, or almost 9% of... Continue Reading Posted at 4:40 PM \| Permalink \| Comments
Jul24	What to market on MySpace Gary Bourgeault July 24, 2006 With a growing member base approaching 100 million and around 500,000 new members added weekly, MySpace.com, the social networking community has some potential for entrepreneurs to market to. Don't be fooled by the huge numbers at this time; it is... Continue Reading Posted at 8:05 PM \| Permalink \| Comments
Jul23	Video blogging and conversation is growing Gary Bourgeault July 23, 2006 In a recent article I read, the question was asked: "If YouTube truly scrubbed all copyrighted material from their site tomorrow, what would be left? Would there be ANYTHING left interesting enough to draw an audience?" The writers response was... Continue Reading Posted at 10:31 PM \| Permalink \| Comments
Jul22	A word of caution about Google Adwords Gary Bourgeault July 22, 2006 Some of you may have found out the hard way that Google (GOOG) has been making some extraordinary changes in its Adwords system. Word is that they are manually checking out the landing pages of their advertisers and in some... Continue Reading Posted at 11:20 PM \| Permalink \| Comments
Jul21	Best shapes and size of ad dimensions to use Gary Bourgeault July 21, 2006 Nielsen//NetRatings AdRelevance released this valuable chart showing the top shapes and sizes used online by advertisers and the results from using them. Obviously a lot depends on the content, product and service you may be offering, still these figures are... Continue Reading Posted at 11:29 PM \| Permalink \| Comments
	Search and display ad combination produces better results Gary Bourgeault July 21, 2006 Atlas Institute conducted a study recently that discovered a 22 percent increase in conversions if users were presented combinations of advertiser's search along with display ads, in contrast to a search ad alone. Among eight of the eleven advertisers that... Continue Reading Posted at 4:30 PM \| Permalink \| Comments
	Over 25% of UK internet users blog Gary Bourgeault July 21, 2006 A recent study by MSN Spaces revealed that over 25% of UK online users blog. Over 50% those (59%) use it as an online diary to share with the general population. Some of the more written about topics are hobbies... Continue Reading Posted at 3:59 PM \| Permalink \| Comments
	College student behaviors and preferences Gary Bourgeault July 21, 2006 We all know that college students spend a lot of time surfing the Web; including visiting the various social-networking sites like YouTube and MySpace. Along with reading articles and blogs, they spend a minimum of 10 hours a week online,... Continue Reading Posted at 1:59 PM \| Permalink \| Comments
	Google (GOOG) doubles profits in second quarter Gary Bourgeault July 21, 2006 Profits for the Internet giant Google (GOOG) more than doubled in the second quarter, keeping the company on a roll and beating the analysts expectations. According to the company they earned $721.1 million, or $2.33 a share, in the last... Continue Reading Posted at 1:49 AM \| Permalink \| Comments
Jul20	What the nature of online ad marketing is Gary Bourgeault July 20, 2006 In a recent article, Dave Morgan, CEO of Tacoda, talks about "forced" integration between online and offline ad departments. He talks of something about online and offline advertising that we can learn from within his comments on the subject. First... Continue Reading Posted at 9:45 PM \| Permalink \| Comments
	Online Radio growth going strong Gary Bourgeault July 20, 2006 A recent research report by Credit Suisse revealed that online radio growth is exploding. Credit Suisse analyst Michael Klim said, "We view the Internet as the primary 'new' distribution platform that radio operators could utilize to attract substantial incremental listeners."... Continue Reading Posted at 9:22 PM \| Permalink \| Comments
	Why your ezine needs to keep content relevant Gary Bourgeault July 20, 2006 The Pew Internet and American Life Project released a report lately that confirmed that email remains the number one activity that American Internet users partake in. This is in spite of a lot of people trying to convince us that... Continue Reading Posted at 8:22 PM \| Permalink \| Comments
	Bloggers are devouring online news Gary Bourgeault July 20, 2006 According to a new study released by Pew Internet & American Life Project, bloggers are almost insatiable when it comes to searching out online news. One example showed that 95% of bloggers read news online in comparison to 73 percent... Continue Reading Posted at 6:50 PM \| Permalink \| Comments
	Fox entering the Social-networking business Gary Bourgeault July 20, 2006 Fox Atomic, a new social-networking site geared toward young adults, has been launched by Fox Filmed Entertainment (FFE). The theme of the site will focus on entertainment. Not only will the site feature some of its upcoming films, but more... Continue Reading Posted at 3:10 PM \| Permalink \| Comments
Jul19	Fun new Web site for 3M's Post-it notes Gary Bourgeault July 19, 2006 The ubiquitous Post-it notes brand by 3M, has started a new site called MyPostItSecret.com. Its purpose is to show consumers the various and numerous products that are included with the Post-it brand. When you get to the site you encounter... Continue Reading Posted at 4:31 PM \| Permalink \| Comments
	10% of Internet users are bloggers and growing Gary Bourgeault July 19, 2006 According to the Pew Internet & American Life Project, close to 10% of Internet users are bloggers and their readership is growing quickly. Almost 40% of the 147 million adult internet users in the U.S. say that they read blogs.... Continue Reading Posted at 3:32 PM \| Permalink \| Comments
	Internet marketing research growing fast Gary Bourgeault July 19, 2006 According to Inside Research, Internet-based questionnaires will be responsible for close to one-third of U.S. spending in market-research surveys. Not only does it produce results quicker, but at a much lower cost. The other major upside is that it is... Continue Reading Posted at 1:14 PM \| Permalink \| Comments
Jul18	3 companies account for 60% of online display ad impressions Gary Bourgeault July 18, 2006 Thealphamarketer Yahoo Mail (YHOO), MySpace (NWS) and MSN Hotmail (MSN) accounted for 60 percent of all online display impressions according to Nielsen/NetRatings. Media Post reports: "Financial services companies accounted for the single largest proportion of online ads--24 percent, according to... Continue Reading Posted at 4:38 PM \| Permalink \| Comments
	What the new MySpace Comedy strategy means - Part Two Gary Bourgeault July 18, 2006 We are talking about the official launch of MySpace Comedy and what we can learn from the concept that we can take hold of and use. First of all let's look at what MySpace was when it was acquired by... Continue Reading Posted at 4:01 PM \| Permalink \| Comments
	What the new MySpace Comedy channel means Gary Bourgeault July 18, 2006 One of the problems that News Corp. (NWS) inherited when it bought MySpace was how to take this huge, generally populated site and make it into a money-producing venture. With the official launch of their new channel MySpace Comedy going to be announced on... Continue Reading Posted at 2:30 PM \| Permalink \| Comments
Jul17	Health search is failing Gary Bourgeault July 17, 2006 According to a recent press release from Jupiter Research, "About 71 percent of online consumers use search engines to find health-related information, but only 16 percent find the information they are looking for." "Despite strong demand for health information, most... Continue Reading Posted at 8:51 PM \| Permalink \| Comments
	Online ad spend increases by 13.8 percent in the second quarter Gary Bourgeault July 17, 2006 In a recent online study conducted by InsightExpress for Deutsche Bank in conjunction with MediaPost, it revealed that online ad spend has increased in the second quarter by 13.8 percent from the first quarter. Marketing Vox added that "the cost... Continue Reading Posted at 4:22 PM \| Permalink \| Comments
Jul16	Will major search companies survive the coming specialized engines? Gary Bourgeault July 16, 2006 While Internet searchers don't like to click more than a couple of time to find things, they are finding that regardless of this they many times are forced to. As a result there is a huge demand for much more... Continue Reading Posted at 6:44 PM \| Permalink \| Comments
	Thoughts on making some quick money Gary Bourgeault July 16, 2006 When talking about online marketing, thealphamarketer always talks about building a lasting business. But there is still a strategy that can be used that you can get a quick windfall with. The key in all of that is understanding the... Continue Reading Posted at 3:58 PM \| Permalink \| Comments
Jul15	Your website or blog and internal links Gary Bourgeault July 15, 2006 To me one of the most overlooked and undertalked about SEO strategies with blogs or websites is internal links. Let's talk about links that we initiate ourselves today. That is a great strategy, by the way, when you write articles... Continue Reading Posted at 5:42 PM \| Permalink \| Comments
Jul14	The casual game market is exploding Gary Bourgeault July 14, 2006 By any standard of measurement, online casual gaming has been exploding over the last 4 years. From $228 million in sales in 2002, it is estimated to grow to $953 million by the end of the year, according to DFC... Continue Reading Posted at 10:24 PM \| Permalink \| Comments
	Social Networking and branding Gary Bourgeault July 14, 2006 WPP has entered a joint venture with social-networking service provider Live World. The purpose for live world is to "build out blogs, buddy lists, message boards, chat rooms and community sites for its clients." As part of the partnership with... Continue Reading Posted at 9:37 PM \| Permalink \| Comments
	Forge Corporation Ltd. buys BlogKits blogging network Gary Bourgeault July 14, 2006 Jim Kukral a With the recent purchase of BlogKits by Forge Corporation, this is a good time to talk a little about the underlying significance of what it means. I'm referring to adding to your adsense campaigns without being penalized.... Continue Reading Posted at 7:33 PM \| Permalink \| Comments
	Google's weakness is your opportunity Gary Bourgeault July 14, 2006 With advertisers lined up to pay for online advertising through Google, a problem has arisen that offers opportunity and insight to online marketers. Google's problem is that it has more advertisers than they have top-notch inventory. What's that mean? Google... Continue Reading Posted at 5:34 PM \| Permalink \| Comments
	Does YouTube have a profit plan? Gary Bourgeault July 14, 2006 With the daily viewing of videos rising to 80 million and monthly clicks approaching 2.4 billion, YouTube has evolved to the point of where the tire must meet the road. The current digital generation has become used to getting things... Continue Reading Posted at 4:42 PM \| Permalink \| Comments
Jul13	Yahoo and MSN launch their Messenger attack on AOL Gary Bourgeault July 13, 2006 Brad Garlinghouse (L), vice president of Communications Products at Yahoo! Inc., and Blake Irving, corporate vice president of MSN Communication Services and Member Platform, announce a landmark interoperability agreement to connect users of their consumer instant messaging services on a... Continue Reading Posted at 7:53 PM \| Permalink \| Comments
	Firefox browser gaining in market share Gary Bourgeault July 13, 2006 Mozilla's Firefox browser is slowly eroding into Microsoft's (MSFT) Internet Explorer. Market share has grown to 12.93 percent in July according to a report by OneStat.com. While Microsoft still enjoys a phenomenal 83.05 market share for IE, its usage has... Continue Reading Posted at 3:40 PM \| Permalink \| Comments
	HP "The Computer Is Personal Again" branding campaign Gary Bourgeault July 13, 2006 Hewlett-Packard has launched :30 and :60 online video ads as part of its "The Computer Is Personal Again" campaign. Media Post says it will be "featuring reality TV producer Mark Burnett and Dallas Mavericks owner Mark Cuban - on video... Continue Reading Posted at 2:03 PM \| Permalink \| Comments
Jul11	MySpace #1 visited Web site in U.S. according to HitWise Gary Bourgeault July 11, 2006 Hitwise issued a press release today saying that MySpace is now the No. 1 visited domain in the U.S. By any standard of measure, this is terrific growth. Tailrank says: "Today Hitwise issued a press release reporting that for the... Continue Reading Posted at 7:22 PM \| Permalink \| Comments
	Do Video ads guarantee Viral Responses? Gary Bourgeault July 11, 2006 Video ads are becoming the next "big thing" as far as being talked about online and rolled out by big companies. Just because a video may be rolled out though, has no guarantee that it will become viral. Here's the... Continue Reading Posted at 4:04 PM \| Permalink \| Comments
Jul10	Suspect report released about Internet and "Mass Media" Gary Bourgeault July 10, 2006 In an odd report by Magna Global USA, via mediapost.com, they reported that significant obstacles needed to be overcome before the Internet could become a mass medium like broadcast TV is. The report says: "Despite falling prices for PCs, the... Continue Reading Posted at 10:59 PM \| Permalink \| Comments
	ZenithOptimedia says Internet most significant contributor to worldwide advertising growth Gary Bourgeault July 10, 2006 According to ZenithOptimedia, the Internet will continue to be the most "significant contributor to worldwide advertising growth." They say that online ad spending will go beyond the dynamic outdoor advertising avenue during this year (2006). This is even faster than... Continue Reading Posted at 7:47 PM \| Permalink \| Comments
	Tap the power of your Database Gary Bourgeault July 10, 2006 If you've been doing business online for any time at all, you should have some type of database of customers at your disposal. One of most underutilized resources we may have could be that database. It is your goldmine. Your... Continue Reading Posted at 3:20 PM \| Permalink \| Comments
Jul 9	Stages of online growth - Social Proof Gary Bourgeault July 9, 2006 Any business has stages of growth. Online businesses are no different. One problem online marketers have is that they hear of some concept being taught and then immediately apply the insight regardless of where their business is at in its... Continue Reading Posted at 3:47 PM \| Permalink \| Comments
Jul 8	Remember Contests during the slower summer months Gary Bourgeault July 8, 2006 The Alpha Marketer We talked recently about several strategies to counter the slower moving summer sales months. One example we talked about was running contests for either partners or customers. With the recent debut of the NBC Universal's USA Network's... Continue Reading Posted at 4:53 PM \| Permalink \| Comments
	It's the quality of links that's important - not quantity Gary Bourgeault July 8, 2006 Is that an accurate statement? Do a few good links outperform a lot of irrelevant ones? When it comes right down to it in the current link climate, having a lot of links not connected to your content can actually... Continue Reading Posted at 2:09 PM \| Permalink \| Comments
Jul 7	Mercedes-Benz builds new Multimedia Site Gary Bourgeault July 7, 2006 Mercedes-Benz has added to its Web presence by putting on their international site "brand world," a broadband based multmedia presentation to complement its regular product pages. The purpose for the changes was to make it easier to use for those... Continue Reading Posted at 2:00 PM \| Permalink \| Comments
Jul 6	What's the future of online ads? - Part Two Gary Bourgeault July 6, 2006 The Alpha Marketer With the customer rebelling against the way advertising is being presented to them, and the Internet being notorious for people clicking quickly out of anything that doesn't immediately appeal to them, we have been looking at way... Continue Reading Posted at 11:43 PM \| Permalink \| Comments
	What's the future of online ads? Gary Bourgeault July 6, 2006 In the fickle behavior of online surfers, marketers have become somewhat skittish and possibly overly cautious in their ad campaigns. Have you found that to be true in your own experience? What's the answer to this real problem? First of... Continue Reading Posted at 11:09 PM \| Permalink \| Comments
	Help with looking for top Internet Marketing Services Company Gary Bourgeault July 6, 2006 If you're having trouble making a decision or at the beginning of looking for a high-quality Internet marketing company, topseos.com offers rankings of companies in various Internet marketing disciplines. They have over 1100 Internet marketing vendors registered and lists the... Continue Reading Posted at 2:47 PM \| Permalink \| Comments
Jul 5	A report on the State of Search Gary Bourgeault July 5, 2006 Performics, a division of DoubleClick, has released a Q1 Search Trend Report. According to the report, searches for general terms or categories have been diminishing as search based upon specific keywords has increased. Some of the things the report found... Continue Reading Posted at 6:35 PM \| Permalink \| Comments
	Strategies for the slow months - Part Two Gary Bourgeault July 5, 2006 The Alpha Marketer Focusing in on the slower summer months, we continue on with several strategies that get great results during these times. 3. Offering package deals. This is one that can really get some terrific results. Simply take some... Continue Reading Posted at 4:01 PM \| Permalink \| Comments
	Strategies for the slow months Gary Bourgeault July 5, 2006 Having done business online for years, experience shows that year after year, this is the slowest time of the year; all the way until September comes around. The exception is of course if your business caters to various season products... Continue Reading Posted at 1:31 PM \| Permalink \| Comments
Jul 3	Understanding "Delayed Gratification" and viral marketing Gary Bourgeault July 3, 2006 While our customers want instant gratification, from a marketing way of looking at things, this would be a disaster for us. In other words, if we operate our businesses based upon short-term strategies, we will ultimately fail. We must learn... Continue Reading Posted at 6:10 PM \| Permalink \| Comments
Jul 2	Yahoo agrees to settle class-action click fraud lawsuit Gary Bourgeault July 2, 2006 Yahoo (YHOO) has agreed to settle the class-action click fraud lawsuit this week by agreeing to pay back cash refunds or ad credits to marketers who paid for the clicks made by users. It has been an ongoing problem for... Continue Reading Posted at 6:34 PM \| Permalink \| Comments
Jul 1	FIFA World Cup driving record web traffic Gary Bourgeault July 1, 2006 According to a new report by comScore Networks, World Cup fans are logging on to web sites in record numbers. For example on the Yahoo-hosted FIFA World Cup site 5.3 million unique visitors visited the site from over 35 nations,... Continue Reading Posted at 10:58 PM \| Permalink \| Comments
	Brand value is built through experience - Not Exposure! Gary Bourgeault July 1, 2006 Jakob Neilsen was in San Francisco operating his Usability Week Summit. He evidently stirred up some graphic artist when he showed that brand value isn't built through exposure, but through online experience. Someone was trying to show that there was... Continue Reading Posted at 5:07 PM \| Permalink \| Comments
	Bob Coen says online ad spending will be more than expected Gary Bourgeault July 1, 2006 Marketing Vox via mediapost reported that Universal McCann's forecaster, Bob Coen, has updated his ad spend estimates downward, except in the internet ad spending arena, where is has changed them to be higher than originally predicted. Coen now says that... Continue Reading Posted at 3:45 PM \| Permalink \| Comments

« June 2006 | Main | August 2006 »

Jul30	Job related sites appeal to one-third of Europe's online users Gary Bourgeault July 30, 2006 Know More: Marketing Realities, Marketing Tools, Online Advertising, Online Demographics, Online Marketing Statistics, Understanding Niche Marketing 2.0, Marketing Tools TheAlphaMarketer ComScore Europe announced an analysis of the usage of job-related Web sites in Europe. The study revealed that Web sites that were made for the purpose of being a resource for job seekers and available training, garnered almost 51 million visitors, or around 30% of the online users in Europe during the month of May 2006. That was up by 22% from last year. Monster was the leading European job resource with a total of 9.2 million visitors in May 2006. They currently are growing their visitors by 28% over a year ago. Continue Reading Posted at 6:46 PM \| Permalink \| Comments
Jul29	Stuck for Ideas? Try unusual combinations Gary Bourgeault July 29, 2006 One of the habits we can all get into is to either try to be so creative that we try to find a new wheel or we are so stuck in a rut that we can't think of anything to... Continue Reading Posted at 11:28 PM \| Permalink \| Comments
Jul28	YouTube's self-inflicted dilemna Gary Bourgeault July 28, 2006 With so many people beginning to expect a lot of things for free, and in YouTube's case, being a part of their business model, there is an inevitable dilemna and crisis that arises. That crisis is that there is only... Continue Reading Posted at 6:38 PM \| Permalink \| Comments
Jul27	Marketing Lessons from the food companies Gary Bourgeault July 27, 2006 With people starting to be concerned about internet advertising and young people there has been a study done to acquire information on how the food companies are marketing their products to children. The study which is called “It’s Child’s Play:... Continue Reading Posted at 8:29 PM \| Permalink \| Comments
	FCC report says Broadband Subscriptions growing fast Gary Bourgeault July 27, 2006 The FCC released a report saying that the number of high-speed internet users in the U.S. exploded in 2005. The report revealed that broadband grew by 33 percent or over 12 million connections last year to over 50 million lines.... Continue Reading Posted at 4:54 PM \| Permalink \| Comments
Jul26	Google finally gives answers on click fraud Gary Bourgeault July 26, 2006 Google, (GOOG) which has been in a hard place in the last several months because of reports on excessive click fraud, has began to release information concerning fraud to its advertisers beginning Tuesday night. Shuman Ghosemajumder, business product manager for... Continue Reading Posted at 2:09 PM \| Permalink \| Comments
Jul25	Online Advertising exploding to 9% of Total Ad Spend by 2011 Gary Bourgeault July 25, 2006 In a recent study, JupiterResearch found that advertisers will steadily increase more of their budget to the online advertising medium. They predict that between 2006 and 2011, the online spend will reach close to $26 billion, or almost 9% of... Continue Reading Posted at 4:40 PM \| Permalink \| Comments
Jul24	What to market on MySpace Gary Bourgeault July 24, 2006 With a growing member base approaching 100 million and around 500,000 new members added weekly, MySpace.com, the social networking community has some potential for entrepreneurs to market to. Don't be fooled by the huge numbers at this time; it is... Continue Reading Posted at 8:05 PM \| Permalink \| Comments
Jul23	Video blogging and conversation is growing Gary Bourgeault July 23, 2006 In a recent article I read, the question was asked: "If YouTube truly scrubbed all copyrighted material from their site tomorrow, what would be left? Would there be ANYTHING left interesting enough to draw an audience?" The writers response was... Continue Reading Posted at 10:31 PM \| Permalink \| Comments
Jul22	A word of caution about Google Adwords Gary Bourgeault July 22, 2006 Some of you may have found out the hard way that Google (GOOG) has been making some extraordinary changes in its Adwords system. Word is that they are manually checking out the landing pages of their advertisers and in some... Continue Reading Posted at 11:20 PM \| Permalink \| Comments
Jul21	Best shapes and size of ad dimensions to use Gary Bourgeault July 21, 2006 Nielsen//NetRatings AdRelevance released this valuable chart showing the top shapes and sizes used online by advertisers and the results from using them. Obviously a lot depends on the content, product and service you may be offering, still these figures are... Continue Reading Posted at 11:29 PM \| Permalink \| Comments
	Search and display ad combination produces better results Gary Bourgeault July 21, 2006 Atlas Institute conducted a study recently that discovered a 22 percent increase in conversions if users were presented combinations of advertiser's search along with display ads, in contrast to a search ad alone. Among eight of the eleven advertisers that... Continue Reading Posted at 4:30 PM \| Permalink \| Comments
	Over 25% of UK internet users blog Gary Bourgeault July 21, 2006 A recent study by MSN Spaces revealed that over 25% of UK online users blog. Over 50% those (59%) use it as an online diary to share with the general population. Some of the more written about topics are hobbies... Continue Reading Posted at 3:59 PM \| Permalink \| Comments
	College student behaviors and preferences Gary Bourgeault July 21, 2006 We all know that college students spend a lot of time surfing the Web; including visiting the various social-networking sites like YouTube and MySpace. Along with reading articles and blogs, they spend a minimum of 10 hours a week online,... Continue Reading Posted at 1:59 PM \| Permalink \| Comments
	Google (GOOG) doubles profits in second quarter Gary Bourgeault July 21, 2006 Profits for the Internet giant Google (GOOG) more than doubled in the second quarter, keeping the company on a roll and beating the analysts expectations. According to the company they earned $721.1 million, or $2.33 a share, in the last... Continue Reading Posted at 1:49 AM \| Permalink \| Comments
Jul20	What the nature of online ad marketing is Gary Bourgeault July 20, 2006 In a recent article, Dave Morgan, CEO of Tacoda, talks about "forced" integration between online and offline ad departments. He talks of something about online and offline advertising that we can learn from within his comments on the subject. First... Continue Reading Posted at 9:45 PM \| Permalink \| Comments
	Online Radio growth going strong Gary Bourgeault July 20, 2006 A recent research report by Credit Suisse revealed that online radio growth is exploding. Credit Suisse analyst Michael Klim said, "We view the Internet as the primary 'new' distribution platform that radio operators could utilize to attract substantial incremental listeners."... Continue Reading Posted at 9:22 PM \| Permalink \| Comments
	Why your ezine needs to keep content relevant Gary Bourgeault July 20, 2006 The Pew Internet and American Life Project released a report lately that confirmed that email remains the number one activity that American Internet users partake in. This is in spite of a lot of people trying to convince us that... Continue Reading Posted at 8:22 PM \| Permalink \| Comments
	Bloggers are devouring online news Gary Bourgeault July 20, 2006 According to a new study released by Pew Internet & American Life Project, bloggers are almost insatiable when it comes to searching out online news. One example showed that 95% of bloggers read news online in comparison to 73 percent... Continue Reading Posted at 6:50 PM \| Permalink \| Comments
	Fox entering the Social-networking business Gary Bourgeault July 20, 2006 Fox Atomic, a new social-networking site geared toward young adults, has been launched by Fox Filmed Entertainment (FFE). The theme of the site will focus on entertainment. Not only will the site feature some of its upcoming films, but more... Continue Reading Posted at 3:10 PM \| Permalink \| Comments
Jul19	Fun new Web site for 3M's Post-it notes Gary Bourgeault July 19, 2006 The ubiquitous Post-it notes brand by 3M, has started a new site called MyPostItSecret.com. Its purpose is to show consumers the various and numerous products that are included with the Post-it brand. When you get to the site you encounter... Continue Reading Posted at 4:31 PM \| Permalink \| Comments
	10% of Internet users are bloggers and growing Gary Bourgeault July 19, 2006 According to the Pew Internet & American Life Project, close to 10% of Internet users are bloggers and their readership is growing quickly. Almost 40% of the 147 million adult internet users in the U.S. say that they read blogs.... Continue Reading Posted at 3:32 PM \| Permalink \| Comments
	Internet marketing research growing fast Gary Bourgeault July 19, 2006 According to Inside Research, Internet-based questionnaires will be responsible for close to one-third of U.S. spending in market-research surveys. Not only does it produce results quicker, but at a much lower cost. The other major upside is that it is... Continue Reading Posted at 1:14 PM \| Permalink \| Comments
Jul18	3 companies account for 60% of online display ad impressions Gary Bourgeault July 18, 2006 Thealphamarketer Yahoo Mail (YHOO), MySpace (NWS) and MSN Hotmail (MSN) accounted for 60 percent of all online display impressions according to Nielsen/NetRatings. Media Post reports: "Financial services companies accounted for the single largest proportion of online ads--24 percent, according to... Continue Reading Posted at 4:38 PM \| Permalink \| Comments
	What the new MySpace Comedy strategy means - Part Two Gary Bourgeault July 18, 2006 We are talking about the official launch of MySpace Comedy and what we can learn from the concept that we can take hold of and use. First of all let's look at what MySpace was when it was acquired by... Continue Reading Posted at 4:01 PM \| Permalink \| Comments
	What the new MySpace Comedy channel means Gary Bourgeault July 18, 2006 One of the problems that News Corp. (NWS) inherited when it bought MySpace was how to take this huge, generally populated site and make it into a money-producing venture. With the official launch of their new channel MySpace Comedy going to be announced on... Continue Reading Posted at 2:30 PM \| Permalink \| Comments
Jul17	Health search is failing Gary Bourgeault July 17, 2006 According to a recent press release from Jupiter Research, "About 71 percent of online consumers use search engines to find health-related information, but only 16 percent find the information they are looking for." "Despite strong demand for health information, most... Continue Reading Posted at 8:51 PM \| Permalink \| Comments
	Online ad spend increases by 13.8 percent in the second quarter Gary Bourgeault July 17, 2006 In a recent online study conducted by InsightExpress for Deutsche Bank in conjunction with MediaPost, it revealed that online ad spend has increased in the second quarter by 13.8 percent from the first quarter. Marketing Vox added that "the cost... Continue Reading Posted at 4:22 PM \| Permalink \| Comments
Jul16	Will major search companies survive the coming specialized engines? Gary Bourgeault July 16, 2006 While Internet searchers don't like to click more than a couple of time to find things, they are finding that regardless of this they many times are forced to. As a result there is a huge demand for much more... Continue Reading Posted at 6:44 PM \| Permalink \| Comments
	Thoughts on making some quick money Gary Bourgeault July 16, 2006 When talking about online marketing, thealphamarketer always talks about building a lasting business. But there is still a strategy that can be used that you can get a quick windfall with. The key in all of that is understanding the... Continue Reading Posted at 3:58 PM \| Permalink \| Comments
Jul15	Your website or blog and internal links Gary Bourgeault July 15, 2006 To me one of the most overlooked and undertalked about SEO strategies with blogs or websites is internal links. Let's talk about links that we initiate ourselves today. That is a great strategy, by the way, when you write articles... Continue Reading Posted at 5:42 PM \| Permalink \| Comments
Jul14	The casual game market is exploding Gary Bourgeault July 14, 2006 By any standard of measurement, online casual gaming has been exploding over the last 4 years. From $228 million in sales in 2002, it is estimated to grow to $953 million by the end of the year, according to DFC... Continue Reading Posted at 10:24 PM \| Permalink \| Comments
	Social Networking and branding Gary Bourgeault July 14, 2006 WPP has entered a joint venture with social-networking service provider Live World. The purpose for live world is to "build out blogs, buddy lists, message boards, chat rooms and community sites for its clients." As part of the partnership with... Continue Reading Posted at 9:37 PM \| Permalink \| Comments
	Forge Corporation Ltd. buys BlogKits blogging network Gary Bourgeault July 14, 2006 Jim Kukral a With the recent purchase of BlogKits by Forge Corporation, this is a good time to talk a little about the underlying significance of what it means. I'm referring to adding to your adsense campaigns without being penalized.... Continue Reading Posted at 7:33 PM \| Permalink \| Comments
	Google's weakness is your opportunity Gary Bourgeault July 14, 2006 With advertisers lined up to pay for online advertising through Google, a problem has arisen that offers opportunity and insight to online marketers. Google's problem is that it has more advertisers than they have top-notch inventory. What's that mean? Google... Continue Reading Posted at 5:34 PM \| Permalink \| Comments
	Does YouTube have a profit plan? Gary Bourgeault July 14, 2006 With the daily viewing of videos rising to 80 million and monthly clicks approaching 2.4 billion, YouTube has evolved to the point of where the tire must meet the road. The current digital generation has become used to getting things... Continue Reading Posted at 4:42 PM \| Permalink \| Comments
Jul13	Yahoo and MSN launch their Messenger attack on AOL Gary Bourgeault July 13, 2006 Brad Garlinghouse (L), vice president of Communications Products at Yahoo! Inc., and Blake Irving, corporate vice president of MSN Communication Services and Member Platform, announce a landmark interoperability agreement to connect users of their consumer instant messaging services on a... Continue Reading Posted at 7:53 PM \| Permalink \| Comments
	Firefox browser gaining in market share Gary Bourgeault July 13, 2006 Mozilla's Firefox browser is slowly eroding into Microsoft's (MSFT) Internet Explorer. Market share has grown to 12.93 percent in July according to a report by OneStat.com. While Microsoft still enjoys a phenomenal 83.05 market share for IE, its usage has... Continue Reading Posted at 3:40 PM \| Permalink \| Comments
	HP "The Computer Is Personal Again" branding campaign Gary Bourgeault July 13, 2006 Hewlett-Packard has launched :30 and :60 online video ads as part of its "The Computer Is Personal Again" campaign. Media Post says it will be "featuring reality TV producer Mark Burnett and Dallas Mavericks owner Mark Cuban - on video... Continue Reading Posted at 2:03 PM \| Permalink \| Comments
Jul11	MySpace #1 visited Web site in U.S. according to HitWise Gary Bourgeault July 11, 2006 Hitwise issued a press release today saying that MySpace is now the No. 1 visited domain in the U.S. By any standard of measure, this is terrific growth. Tailrank says: "Today Hitwise issued a press release reporting that for the... Continue Reading Posted at 7:22 PM \| Permalink \| Comments
	Do Video ads guarantee Viral Responses? Gary Bourgeault July 11, 2006 Video ads are becoming the next "big thing" as far as being talked about online and rolled out by big companies. Just because a video may be rolled out though, has no guarantee that it will become viral. Here's the... Continue Reading Posted at 4:04 PM \| Permalink \| Comments
Jul10	Suspect report released about Internet and "Mass Media" Gary Bourgeault July 10, 2006 In an odd report by Magna Global USA, via mediapost.com, they reported that significant obstacles needed to be overcome before the Internet could become a mass medium like broadcast TV is. The report says: "Despite falling prices for PCs, the... Continue Reading Posted at 10:59 PM \| Permalink \| Comments
	ZenithOptimedia says Internet most significant contributor to worldwide advertising growth Gary Bourgeault July 10, 2006 According to ZenithOptimedia, the Internet will continue to be the most "significant contributor to worldwide advertising growth." They say that online ad spending will go beyond the dynamic outdoor advertising avenue during this year (2006). This is even faster than... Continue Reading Posted at 7:47 PM \| Permalink \| Comments
	Tap the power of your Database Gary Bourgeault July 10, 2006 If you've been doing business online for any time at all, you should have some type of database of customers at your disposal. One of most underutilized resources we may have could be that database. It is your goldmine. Your... Continue Reading Posted at 3:20 PM \| Permalink \| Comments
Jul 9	Stages of online growth - Social Proof Gary Bourgeault July 9, 2006 Any business has stages of growth. Online businesses are no different. One problem online marketers have is that they hear of some concept being taught and then immediately apply the insight regardless of where their business is at in its... Continue Reading Posted at 3:47 PM \| Permalink \| Comments
Jul 8	Remember Contests during the slower summer months Gary Bourgeault July 8, 2006 The Alpha Marketer We talked recently about several strategies to counter the slower moving summer sales months. One example we talked about was running contests for either partners or customers. With the recent debut of the NBC Universal's USA Network's... Continue Reading Posted at 4:53 PM \| Permalink \| Comments
	It's the quality of links that's important - not quantity Gary Bourgeault July 8, 2006 Is that an accurate statement? Do a few good links outperform a lot of irrelevant ones? When it comes right down to it in the current link climate, having a lot of links not connected to your content can actually... Continue Reading Posted at 2:09 PM \| Permalink \| Comments
Jul 7	Mercedes-Benz builds new Multimedia Site Gary Bourgeault July 7, 2006 Mercedes-Benz has added to its Web presence by putting on their international site "brand world," a broadband based multmedia presentation to complement its regular product pages. The purpose for the changes was to make it easier to use for those... Continue Reading Posted at 2:00 PM \| Permalink \| Comments
Jul 6	What's the future of online ads? - Part Two Gary Bourgeault July 6, 2006 The Alpha Marketer With the customer rebelling against the way advertising is being presented to them, and the Internet being notorious for people clicking quickly out of anything that doesn't immediately appeal to them, we have been looking at way... Continue Reading Posted at 11:43 PM \| Permalink \| Comments
	What's the future of online ads? Gary Bourgeault July 6, 2006 In the fickle behavior of online surfers, marketers have become somewhat skittish and possibly overly cautious in their ad campaigns. Have you found that to be true in your own experience? What's the answer to this real problem? First of... Continue Reading Posted at 11:09 PM \| Permalink \| Comments
	Help with looking for top Internet Marketing Services Company Gary Bourgeault July 6, 2006 If you're having trouble making a decision or at the beginning of looking for a high-quality Internet marketing company, topseos.com offers rankings of companies in various Internet marketing disciplines. They have over 1100 Internet marketing vendors registered and lists the... Continue Reading Posted at 2:47 PM \| Permalink \| Comments
Jul 5	A report on the State of Search Gary Bourgeault July 5, 2006 Performics, a division of DoubleClick, has released a Q1 Search Trend Report. According to the report, searches for general terms or categories have been diminishing as search based upon specific keywords has increased. Some of the things the report found... Continue Reading Posted at 6:35 PM \| Permalink \| Comments
	Strategies for the slow months - Part Two Gary Bourgeault July 5, 2006 The Alpha Marketer Focusing in on the slower summer months, we continue on with several strategies that get great results during these times. 3. Offering package deals. This is one that can really get some terrific results. Simply take some... Continue Reading Posted at 4:01 PM \| Permalink \| Comments
	Strategies for the slow months Gary Bourgeault July 5, 2006 Having done business online for years, experience shows that year after year, this is the slowest time of the year; all the way until September comes around. The exception is of course if your business caters to various season products... Continue Reading Posted at 1:31 PM \| Permalink \| Comments
Jul 3	Understanding "Delayed Gratification" and viral marketing Gary Bourgeault July 3, 2006 While our customers want instant gratification, from a marketing way of looking at things, this would be a disaster for us. In other words, if we operate our businesses based upon short-term strategies, we will ultimately fail. We must learn... Continue Reading Posted at 6:10 PM \| Permalink \| Comments
Jul 2	Yahoo agrees to settle class-action click fraud lawsuit Gary Bourgeault July 2, 2006 Yahoo (YHOO) has agreed to settle the class-action click fraud lawsuit this week by agreeing to pay back cash refunds or ad credits to marketers who paid for the clicks made by users. It has been an ongoing problem for... Continue Reading Posted at 6:34 PM \| Permalink \| Comments
Jul 1	FIFA World Cup driving record web traffic Gary Bourgeault July 1, 2006 According to a new report by comScore Networks, World Cup fans are logging on to web sites in record numbers. For example on the Yahoo-hosted FIFA World Cup site 5.3 million unique visitors visited the site from over 35 nations,... Continue Reading Posted at 10:58 PM \| Permalink \| Comments
	Brand value is built through experience - Not Exposure! Gary Bourgeault July 1, 2006 Jakob Neilsen was in San Francisco operating his Usability Week Summit. He evidently stirred up some graphic artist when he showed that brand value isn't built through exposure, but through online experience. Someone was trying to show that there was... Continue Reading Posted at 5:07 PM \| Permalink \| Comments
	Bob Coen says online ad spending will be more than expected Gary Bourgeault July 1, 2006 Marketing Vox via mediapost reported that Universal McCann's forecaster, Bob Coen, has updated his ad spend estimates downward, except in the internet ad spending arena, where is has changed them to be higher than originally predicted. Coen now says that... Continue Reading Posted at 3:45 PM \| Permalink \| Comments

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