In new research by comScore Media Metrix, is was found that online users between the ages of 25 - 44 having children were more apt to buy a automobile in the next six months than any other demographic grouping.
'Specifically, comScore found that Web users between the ages of 25 and 34 with one child are 41 percent more likely than average to report an intent to purchase a car before the end of the year. Web users between the ages of 35 and 44 with two children are 27 percent more likely than average to say the same.'
Where do these online users go to visit? The highest percentage - 209 percent, went to Babycenter.com, 138 percent went to weather.com and 128 percent to Orbitz.com. That was families with one child. Families with two children visited Disney Channel - 238 percent, Nickelodeon - 214 percent, and BHG.com - 203 percent.
What's the value in knowing all of this?
If you have an online presence that caters to this demographic, you can think of strategies that will trigger hits to these specific buyers. For example if you use Adsense, you could have articles written that talk about things to look for in cars etc. that will bring in ads that visitors will be interested in.
You might have articles on safety or automobile accessories that would bring high click-through rates. There are tons of ideas you could come up with concerning numerous strategies that could embrace this demographic as they are going to buy sometime soon. Grab your share of the profits!
Comment Preview